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Conquering Content Marketing, Step 5: Measurement
You have to experiment to find out what works, and it starts with tracking. You can't just generate reports and call it…
Vic Gundotra Leaving Google, What’s It Mean for Google+?
Vic Gundotra, the driving force behind the Google+ platform, has announced he is leaving Google, which has many people pondering the future…
Google Marks Earth Day 2014 With 6 Animated Animal Logos, Including a Hummingbird
For Google's annual salute to Earth Day in 2014, the company has incorporated a series of six animals – the Rufous hummingbird,…
SEO & PPC Q1 2014 Trends: ‘(not provided)’, Mobile & Bing Ads All Grow [Reports]
It’s that time of year when Q1 “state of” reports are published to demonstrate where 2014 stands today. Two reports, one from…
New Facebook Test: Popular Pages In Your Area
Facebook is testing a new feature called "Popular Pages in Your Area". The new section is located to the right of the…
Facebook Update Targets News Feed Spam: Posts ‘Explicitly’ Asking for Likes, Comments, Shares
Facebook is planning to crack down on these calls to action, calling the practice "like-baiting." Now, if a business or website asks…
The Art of SEO Direction
In SEO, where you're moving to and when you get there is a matter of perspective, timing, vision, and action. With planning…
A Lesson in Social Espionage: How to Dissect a Competitor’s Social Strategy
Gain valuable insights about an industry, a company, or a competitor by carefully dissecting their social activity. In this example, the personal…
How to Edit Post Copy on Instagram
Have you made a spelling mistake or grammatical error on an Instagram post? Frustrating, right? Here's an easy way to edit post…
The Complete Social Media Spring Cleaning Checklist
Get organized and bring some order to your social media strategies with a little routine maintenance. Use this checklist to give your…