Facebook.
Converged Media: Maximizing Consumer Engagement in a Digital World
Converged media represents the overlap of any combination of paid, owned, and earned media types. Savvy businesses recognize the opportunity in this overlap. Before a business or brand…
Is rel=author Really a Good Way to Judge Sources of Good Content?
Google has made it clear that rel=author tag will be an important tag now and in the future for valuation of content…
Western Human Flesh Search Chases Wrong Guy
A recent riot in San Francisco sparked what, in China, would be known as a 'human flesh search' for one of the…
Maker Studios Takes Third Place in YouTube Partner Channels Ranking
The latest data from comScore's Video Metrix service showed that 181 million U.S. Internet users watched more than 39 billion online content…
Facebook Claims Site Scraper Responsible for Leak of 1 Million User Emails
Facebook claims a site scraper was responsible for selling a list of 1 million user login emails, though many of the emails…
Niche Social Networks: New Players, Platforms & Their Success
Facebook may have 1 billion users and counting, but for a growing number of people niche social networks appear to be offering…
Facebook & Twitter Apps Exploited to Profit From Private Data
A person claiming to be an apps developer is selling a list of over 1 million data files on Facebook users and…
Facebook Brand Engagement Grows 896% [Study]
Facebook brand engagement has risen 896 percent on a year-over-year basis, according to a new study from Adobe. Adobe's Digital Index for…
Twitter Tests Like and Star Buttons for Tweets; Another Ad Play in the Works?
Twitter is testing a few seemingly innocuous new labels among select users for “Favorite” tweets: Star and Like. Could this new tagging…
Facebook Reports $59 Million Loss in Q3 2012, Share Prices Jump 8%
Facebook has reported $1.26 billion in Q3 2012 revenue in their second reporting period as a public company, with a $59 million…
Facebook Click-Through Rates Increase, Costs Per Click Down 20-40% in Q3
As Facebook’s Q3 2012 earnings call looms, marketers report an increase in click-through rates, with plummeting costs-per-click. Advertisers are seeing better performance…
Get the Picture: Brands Use Instagram for Visual Marketing
The red carpet winner and Facebook darling is reshaping the way people communicate in pictures and it’s safe to say brands can’t…
Gigya Aims to Take Your Community Data Out of IT and Put Into Marketing
Gigya aims to centralize company's user data into one cloud-based storage system to allow marketers to put the data to use instantly.…
Hardcore PPC Tactics at #Pubcon
The Hardcore PPC Tactics session at PubCon promised to share cutting edge PPC techniques and explain innovative PPC tactics that you can…
Holiday Season Search Trends of Top U.S. Retail Brands
With the holiday shopping season upon us, retailers will begin shifting their budgets to correspond to the change in the outlandish, sale-fueled…
9 Ways to Maximize AuthorRank – Focus on People, Not Metrics
With authors, it isn't just about the writing skills of an individual – it’s also about their social profile. Building a relevant/targeted…
A Cure For the C.O.L.D. (Casualty of Linking Distraction)
Working in the search industry, it's all too easy to think you're somehow falling behind if you aren’t on the bleeding edge…
Why Email Marketing Shouldn’t be an Ugly Stepchild
Email is an essential element in any modern small business marketing strategy. Once operationalized, small business owners will find that launching social,…
How to Create an Editorial Calendar That Will Grow Your Audience
Editorial calendars can help content managers, SEO professionals, and businesses organize content and blog posts efficiently and develop a content machine that…
Facebook Tests Collections Feature for Retailers
A new Facebook wishlist-type feature improves businesses' ability to advertise products targeted at user interests. Facebook Collections allows users to tag and…
Wearable Social Media: Jacket Rewards Facebook Likes With ‘Hugs’
Just when you thought Facebook couldn't get any more creepy and intrusive, it can now hug you in the street. Thanks to…
Marketing to the Mindset: How to Match Social Content to User Intent
Understanding how the consumer mindset differs on personal vs. professional social networking sites enables marketers to better tailor content to the emotional…
Facebook-Datalogix Partnership to Track Offline Purchases by 100 Million+ Households
Facebook is teaming up with a market analytics company that uses loyalty programs to track purchases to launch a program that will…
SEO 101: Meet the White Hats, Gray Hats, Black Hats & Asshats
On the heels of yet another “SEOs are just gaming the system and taking advantage of poor users” article, it’s time to…
Going Global: Insights for International Social Media
A pair of social media pros share their approaches, knowledge, and requirements for a successful Facebook strategy, the importance of culture, lifestyles,…
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