Facebook.
How to Use Facebook Custom Audiences
Facebook has just handed us an extremely powerful advertising option to target by email, phone number, and user IDs. Your options are limited only by your creativity. Here's…
10 Crowdfunding Tips for Your New Product, Cause, or Creative Project
Ready to give crowdfunding a go? Great, the world needs more creators taking action rather than just talking about ideas. But crowdfunding…
Bing Adds Klout As An Influencer and Vice Versa
Klout and Bing have teamed up to include Klout Scores and influential topics into the Social Sidebar. And on Bing searches, the…
Men Cost Less to Reach with Facebook Ads, Click More
There’s no gender balance on Facebook; though more women are on the network, marketers allocate more budget targeting men, who see more…
LinkedIn Now Lets You Endorse Skills & Expertise of Your Connections
LinkedIn has introduced a feature that allows users to recognize professionals for their expertise. It allows users' connections to endorse one of…
A Very Revealing Look at Paid Facebook Ads
With the use of social media outlets as a trend for personal, business, and other uses, Facebook PPC ads are a noteworthy…
Facebook Adding Search History to Activity Log
Facebook has announced that it will be rolling out a personal search history record within the Activity Log over the coming weeks,…
How to Launch an Ad Campaign on YouTube for the Holidays
Marketers should be launching ad campaigns on YouTube in time for the holidays. To do so, you’ll need to make a video,…
Aligning SEO Strategy & Social Media Activity to Build Links
It's becoming a necessity to integrate your SEO strategy with social media activity. Here are some examples of how aligning SEO and…
Google Pushes Freshness With AdWords Seller Ratings Extension Change
Only companies with at least 30 reviews during the past 12 months and a four-star rating will now be eligible to have…
comScore: Online Video Content Reaches Record 188 Million U.S. Viewers
ComScore has released the latest data from its Video Metrix service, which shows that 188 million U.S. Internet users watched 37.7 billion…
Larry Page & Sergey Brin Grow Richer, Mark Zuckerberg Tumbles in Forbes 400
The 400 richest people in America are worth a combined $1.7 trillion, according to the 2012 installment of the Forbes 400 list.…
SEO & the Dawn of Visual Social Media
The days of the single task "SEO and done" marketing are over. Small- to medium-sized businesses should focus on local SEO, Pinterest,…
New Facebook Test: Mobile Ads Appear in Apps Not on Facebook
The social network said it is conducting a "small test" serving ads in mobile apps outside of Facebook. The trial is an…
Google Buys Instagram Rival Nik as Google+ Passes 400 Million Users
Google has announced it is to acquire imaging platform Nik Software and reports that Google+ now has more than 400 million members…
How to Analyze Facebook Page Posts
Want to go beyond what’s available in Facebook Insights? These three top-level segments and four metric categories will help you analyze and…
Photos & Videos as Social Currency: The People Behind Content Creation & Curation
A new Pew Internet report offers a look at the average Facebook, Twitter, LinkedIn, Pinterest, Instagram, and Tumblr users. Learn more about…
Bing vs. Google: A Search Engine Taste Test (Of Things To Come?)
While the Bing It On challenge allows users to vote for their preferred set of results based purely on merit, this challenge…
The Definitive Checklist for Effective Facebook Posts
Facebook marketing is still about making a connection through interesting content. What has changed is the way we go about making those…
How to Avoid Hiring a Bad SEM Vendor
Buying search engine marketing services can be tricky in the best of circumstances given how new and complicated the industry is. Here’s…
Mark Zuckerberg: Mobile is the Future, Facebook Will Do Search
Facebook CEO Mark Zuckerberg has heralded mobile as the key to Facebook's future success during his first interview since the social network's…
A Trusted Link? There Is No Such Thing
There is no such thing as a trusted link. Links and likes and tweets originate from a person (or persons) who made…
The Long-Term Greed-ification of the Web
As the web stumbles out of toddlerhood toward adolescence, its users are maturing and requiring that the experience mature with it. For…
New Competitive Facebook Reporting Tool Available
SEMrush has released a new Facebook PPC reporting tool. They describe the tool as more comprehensive than others on the market that…
Content is King & Other White Lies We Tell Ourselves
With the infamous Google Penguin and Panda updates dismantling and devaluing various link building and outdated spammy strategies, many SEOs have immediately…
Page 25 of 63