Facebook.
Tennis Great Althea Gibson Honored in Google Doodle
Gibson was the first black player to compete in the tournament now known as the U.S. Open. The USTA has called her…
Want to Control Your Fate? Own Your Measurement Plan
The sole purpose of data analysis and reporting is to enable smarter decisions that will lead to improvements. If the reports you…
Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]
In a session at BrightEdge’s Share 14 event, brands discussed how they've shifted their approach in a keyword "(not provided)" world.
Why Facebook’s New Cross-Device Tracking Tool Is a Game-Changer for Advertisers
Advertisers who want to understand the role of different devices leading to conversions are able to do it with Facebook’s new cross-device…
Reaching the College Market With PPC
With the start of a new school year fast-approaching, it's time for businesses to tap into the lucrative college market with PPC…
How to Solicit Feedback from Prospects and Customers
Businesses can inspire honest feedback from customers in part by giving their requests human touches and by explaining why the feedback is…
The Incredible, Vanishing Authorship Program — Step Right Up, Folks!
The Google Authorship program could be experiencing the death of a thousand paper cuts as yet another feature of the program --…
Not Everything in Today’s SEO Has to be Organic
SEO is now more about the amount and quality of the outreach you can do to pitch content to the right audience…
What Makes Content Shareable & Why It Matters for SEO
Not all content marketing practices yield equal results. In today's landscape of SEO and social media, shareability is one of the most…
How to Create a Social Media Friendly Landing Page
The same psychology that applies to crafting an engaging social media post should apply to the pages those posts lead to. Each…