Facebook.
How to Dominate the Entire First Page of Bing
Owning the first page of Google is a great first step to a successful reputation management campaign; however, Google isn't the only game in town. Next up, you'll…
Local Business Reviews Read By 85% of Consumers [Survey]
When searching for local businesses, 85 percent of consumers say they read online reviews. And many people go beyond the first review…
Bringing Together Paid, Owned, and Earned Media
Without clear strategies internally, it's really hard for any brand to know what's actually working across all areas of paid, earned, and…
Twitter Buys Spindle, Targeting Local Businesses
Twitter has bought local discovery app Spindle. Spindle, available on iOS in the U.S., describes itself as a "news feed for your…
Facebook Reveals a New Way to Share 15 Second Videos on Instagram
Today, Facebook and Instagram announced video on Instagram for iPhone and Android. Now, users can record and share 15 seconds of mobile…
Seize The Data: 5 Ways To Leverage Big Data for Social Media & Search
Brands must proactively participate in the creation of, and interaction with, data (social, video, photos, etc.). Those who fail to use data…
Google Fights U.S. Government Over FISA Order Data
Google has filed a legal challenge to the U.S. government, demanding the right to reveal more information on the data requests it…
Facebook Kills Sponsored Search Results
Facebook will soon begin streamlining its advertising options, and sponsored search results are among those that will be cut starting in July.…
Google Mobile Ad Revenue Forecast to Hit Record $8.8 Billion in 2013
Google will take home more than half of all mobile advertising dollars this year as the company is poised to see record…
#Facebook #Hashtags #FTW?
Facebook announced hashtags last week, giving validation to everyone who used the original Twitter function to drive home their point in a…
The New Inbox: The Intersection of Email, Mobile & Social Marketing
The mobile age is transforming the "inbox." Here's why your email marketing is a strong foundation for social and mobile marketing success,…
Google Buys Navigation App Waze for $1 Billion
Google has reached an agreement to acquire navigation app maker Waze in a deal believed to be valued upwards of $1 billion,…
Beyond the Like: Marketers Share Social Advertising ROI Tips Ahead of #SESTO
To drive success on Facebook, Twitter, and LinkedIn requires understanding which social network is best for your company’s needs; the differences between…
Facebook Simplifies Advertising Options
Marketers spoke up about Facebook ads and what they wanted; Facebook listened, and made a decision to simplify its advertising options. Over…
Pinterest Analytics: The Ultimate Guide to Tracking Your Site’s Performance on Pinterest
Looking to measure your Pinterest ROI? Here's an overview of the different Pinterest analytics tools you can use to track your Pinterest…
Login With Amazon: What is it and Why Should Online Business Owners Care?
Amazon's new sign-in service, Login with Amazon could be a foot in the door for online retailers to Amazon's significant shopper base…
Google, Facebook, Microsoft, Yahoo Deny Involvement in NSA PRISM Spy Program
The U.S. National Security Agency (NSA) has been named in a massive surveillance operation which includes monitoring activity on multiple U.S. carriers…
5 Ways Social Media Supports All Critical Areas of Any Company
Social media marketing affects and supports all critical areas of the organization – from sales and marketing to HR and client services.…
6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand
Social media offers unprecedented access to cultivate relationships with customers, one at a time. For those who seek to build sustainable brands,…
How to Focus & Amplify Your Personal Brand
If you've completed all the SEO basics of personal branding and set up your Google authorship tags properly it's time to move…
Yahoo Local: How to Set Up & Optimize Your Business Listing
Although Yahoo is no longer the search engine giant it once was, Yahoo Local is a great supplement to your online local…
Facebook Launches Verified Accounts for Brands, Businesses, Public Figures
Facebook is getting into the verification business. The blue check mark identifying verified pages and profiles will appear in timelines, stories, search…
Only 37% of Marketers Think Their Facebook Advertising is Effective [Study]
Forty-nine percent of marketers surveyed in Social Media Examiner's 2013 Social Media Marketing Industry Report consider Facebook to be their most important…
Email Beats Search, Social as Largest Driver of Conversions for Ecommerce [Study]
Search remains a crucial driver of traffic for ecommerce, generating 31 percent of website traffic versus just 3 percent each from email…
Facebook Ads Updates: Bigger Images & News Feed Option Placements
Facebook is now suggesting images of 308x308 pixels to show the traditional ad in the News Feed which is a significantly larger…
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