DoubleClick.
Reading Between The Lines DoubleClick Deal Will Get Okayed In US
The New York Times wrote an interesting article about the DoubleClick Google deal which suggests the deal will get approved. The article…
Highlights from the SEW Blog: October 29 – November 2, 2007
Featured posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web.
Search Headlines & Links: November 1, 2007
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch…
Google, DoubleClick: Myths and Facts
The ups and downs of Google’s purchase of DoubleClick has created a lot of misinformation. Detailing what is happening may help people…
Google-DoubleClick Hearings Get Muddled
Google’s potential acquisition of DoubleClick is now under scrutiny by a U.S. Senate Judiciary Subcommittee, and based on yesterday’s hearing, the closing…
DoubleClick Launches Mobile Ad Serving
Like its soon-to-be parent company Google did last week with AdSense for Mobile, DoubleClick today launched a new mobile ad serving product,…
Google’s Growing Searches? FT(P) That.
Ever FTP’ed a news analysis? Transfer this to Financial Times Piffle file: “Growing Google searches for the right balance.” FT reported Google…
DCLK: Google’s Double Data Dealing Digital Destiny?
Released today, “Google’s DoubleClick Takeover: Double Data-Dealing” is Jeff Chester’s latest polemic against the proposed $3 billion merger with DCLK. As the…
Is an Ask-Microsoft Partnership on the Horizon?
Ask.com and parent IAC have been cozying up to Microsoft lately, leading to the question of what will become of the current…
Microsoft Wants an Ad Exchange Too
Not to be left out of the ad exchange party, Microsoft plans to acquire AdECN, an online ad exchange similar to Right…