comScore.
Microsoft Advertising Rebrands as Bing for Small & Medium Businesses
Microsoft Advertising has rebranded their small and medium business division as Bing, in an effort to help SMBs better navigate the ad…
Local Search Listings: Most Relevant Search Results Regardless of Medium
Local search listings act as a business’ online anchor identity pulling in important information like website URL, reviews, photos, coupons and hours.…
Web TV Shows Promise, But Lack of Paid Search Strategy is Puzzling
"Web TV" bridges the gap between user generated content and professionally produced "premium" content and is exemplified by YouTube's partner channel program.…
comScore Charts YouTube’s Volcanic Eruption as 2nd Leading Video Ad Property
In March 2012, 181 million U.S. Internet users watched online content videos for an average of 1,304.8 minutes per viewer. Americans viewed…
Google Unveils New Metrics for Brand Marketers
Digital marketers praised Google's new measurement tools designed to measure whether an ad has actually been viewed – called Active View and…
Yahoo Reorg 2012: Search Avoids Death Sentence
Amidst a massive company restructuring, Yahoo search will live on. Yahoo CEO Scott Thompson has unveiled his vision for turning around the…
Facebook Search Engine Overhaul in Works
A former Google engineer is leading a team of two dozen Facebook engineers dedicated to creating an improved Facebook search engine that…
Will Yahoo Torch its Search Deal With Microsoft, Outsource Search to Google?
Yahoo will layoff thousands of employees starting this week as part of a major company restructuring. A report indicates Yahoo is also…
Combining Professional & User-Generated Videos Drives More Sales [Study]
A new study by comScore and EXPO has found that professionally-produced video content and user-generated product videos are “highly synergistic.” In other…
Optimizing News for Searchers, Search Engines & News Publishers
News search optimization is a daunting task for any news publisher or marketer. News search has ballooned both on search engines and…