black hat SEO.
Search Engine Optimization Companies: Break Google’s Rules to Get Top Rankings?
Google and those who do SEO for a living are always preaching the importance of doing SEO and marketing the "right" way.…
Google’s Matt Cutts on SEO: A Retrospective (2006-2010)
Welcome to the years of paid links. link bait, Caffeine, Google bombs, and page speed as a ranking factor. By this point,…
Google’s Matt Cutts on SEO: A Retrospective (2000-2005)
For years, Matt Cutts has been the face of Google, addressing various search quality and optimization issues. Most webmasters and search marketers…
‘No-Links Ranking’ – The Battle for Better Organic SERPs
Is it possible links will no longer be a ranking factor in the future? Yandex no longer takes links into consideration as…
3 Pitfalls of Using Social as a Ranking Signal & Why Links STILL Matter
Google built their algorithm around links and they remain the strongest ranking signal. While social metrics are important and they provide value…
4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure
The rise of keyword "(not provided)", Google's search results page redesign, Google's heavy focus on paid search, and too many people claiming…
Matt Cutts Talks Google, Spam & Small Business: Do ‘Good Guys’ Finish Last in SEO?
When it comes to ranking in Google search, many webmasters in highly competitive market areas wonder if it's possible to compete against…
Why SEO is About Pull, Not Push
It is undeniable that organic search will remain a prevalent and profitable marketing channel for years to come, but in the short…
Google Penalizes Social Video Advertising Site Virool
Virool, a self-service social video advertising platform, has confirmed it was hit with a Google spam penalty. The backlink profile reveals a…
Rap Genius No SEO Genius: Lyric Site Fails to Recover Traffic After Google Penalty
Despite returning to Google's index after getting caught for unnatural linking, there still seems to be a significant loss in overall traffic…