black hat SEO.
Matt Cutts: Google Penalties Get More Severe for Repeat Offenders
A website that gets caught violating Google's webmaster guidelines for the first time won't be treated as harshly as those that have…
SES San Francisco Keynote: Google’s Matt Cutts & Patrick Thomas on Search Engine Censorship
Designing a search engine is no easy task. Should a search engine filter explicit types of content? Here's a look at the…
Integrating Owned, Earned & Paid Media For Better SEO
Organic search is extremely effective at reaching new audiences, causing many to forgo the integrated approach and focus just on SEO. Resist…
Bloggers: Making Spammers by Avoiding Spam?
It’s easy to discount guest posting as a legitimate practice because of the scammers trying to manipulate the SERPs. This doesn’t mean…
SEO 101: Meet the White Hats, Gray Hats, Black Hats & Asshats
On the heels of yet another “SEOs are just gaming the system and taking advantage of poor users” article, it’s time to…
3 Hard Lessons to Learn From Penguin: Be Relevant, Be Balanced, Keep it Real
Focus on providing the best possible relevancy to users. If you want prime real search engine estate, you’ll either have to dish…
6 SEO Jedi Tactics to Try Before Turning to the Dark Side
If you are an SEO Jedi, black hat tactics undoubtedly tempt you on a regular basis. However, before giving in to the…
Local Online Business Listing Hijacking: Protecting Your Identity
Listings hijackers and spammers create chaos for legitimate local businesses and the local search industry. Some statistics provide insight on the size…
New York Times & Digital Due Diligence Target Google’s Local SEO Spam Problem
Shady SEO tactics are once again in the mainstream spotlight, as a report shows Google's local search results are being gamed by…
Performance Based SEO: Innovative Pricing or Russian Roulette for Backlinks?
The performance-based SEO model can work, but has a disconcerting mix of over-the-top claims, moral hazards, and aggressive link building tactics that…