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Apple Maps Using TripAdvisor Reviews in Some Searches
Apple Maps has relied solely on Yelp reviews for hotels in the past, but one Apple Insider user has found several instances…
Microsoft to Bring Advanced Version of Cortana to iOS and Android
The tech giant believes its work on search, speech recognition, and machine learning will make Cortana the first intelligent digital assistant that…
Wearables to Heighten Demand for Local Search: Prepare Now!
The impending release of the Apple Watch means that marketers should get ready for the rise of wearables by optimizing voice search…
Will Apple Have Its Own Search Engine?
A job posting for an Apple Search project manager has led to speculation about Apple becoming a Google competitor. But some are…
Black Friday PPC Ads Did Not Break the Internet
A look at how some brands took advantage (or didn't) of Black Friday PPC opportunities.
Amazon Steps Further Into Search With Amazon Echo
If you have a solid liberty of experiential content on your site, it will be many decades before Siri, Cortina, Google Now,…
What Does Apple’s iAd Global Expansion Mean for Search Marketers?
As paid search moves toward mobile, search marketers need to hone their ad buying skills and diversify their spend.
Amazon Is Our Biggest Rival in Search Market, Says Google
Google chairman Eric Schmidt admits those looking for something to buy are usually looking for it on Amazon.
Is Google’s Knowledge Vault Smarter Than Siri and Cortana?
In a knowledge panel test conducted by Stone Temple Consulting, Google Now is in the lead in terms of the volume of…
Apple Watch Opens New Doors in Local Search
The latest Apple device will likely put added pressure on hyper-local searches, making it even more important for businesses to ensure they…