AdWords.
Google Launches New Ad Format for Local Businesses
Local businesses in San Francisco, Houston, and Chicago, can now access Google Boost, a beta AdWords program that auto-generates search ads to…
AdWords Seller Ratings – U.K. Seeing Stars
Google introduced its AdWords seller ratings feature in the U.S. in June. As of Sunday, it appears the U.K. is now getting…
5 Ways To Help Your Paid Search Team
If you want to improve your PPC sales figures, communication, optimization, automation, and education are key. Also, avoid becoming stale by allowing…
Google Cuts Ad Contracts in China as Search Share Drops Again
Google, which continues to lose search market share to rival Baidu in China, yesterday confirmed that they terminated the contracts of seven…
Bing Likes Facebook, Google’s Big Week, Social Media Insights & More – Search Week In Review for Oct. 16, 2010
Calling it the unfolding of a new era of social search, Bing this week revealed big changes to their search results. Bing…
It’s True: Optimizing PPC Campaigns for Quality Score is Still Important
Some simple tips for optimizing your campaigns to improve quality score.
Using Conversion Funnels to Improve Your Conversion Rate
How you can apply data from Search Funnel reports in AdWords to improve your conversion rate and overall PPC performance.
How to Transition your Yahoo PPC Account to MSN adCenter
A simple walk-through guide for PPC advertisers transitioning from Yahoo Search Marketing to Microsoft adCenter.
Reselling SEM: Google Walks the Line
Google reaches out to a skeptical reseller community that helps sell search marketing to the massive but elusive small business segment, trying…
BingBot Arrives Early [Search News Roundup]
First spotted at Webmasterworld, BingBot arrived yesterday, and Bing later confirmed a staged rollout is underway a couple days ahead of schedule.…