AdWords.
Reality Check: adCenter is NOT a Second Tier Engine
Your job is to improve results. The fastest most surefire way to make that happen is to take your best performing ad…
Google Product Extensions Make It to Mobile
Google's Product Extensions have been a popular tool for Google advertisers over the last year and a half. Now both the Product…
Why PPC is an Effective Form of Advertising
An Advertising Age columnist recently called SEM "the worst form of advertising." His article is all kinds of wrong and filled with…
3 Awesome Remarketing Ad Strategies
Remarketing ads let you get really creative with your content and conversion action. Test out some of these strategies to make your…
Google Ad SiteLinks Adds “Embedded” Format
Google AdWords is always experimenting with new formats, and their most recent experiment is embedded Ad SiteLinks. If you have SiteLinks enabled,…
Can You Sell Insurance on YouTube? [Study]
Can a Fortune 300 insurance company be successful on YouTube? And can a full-service media agency with search marketing capabilities help this…
The Panda Enigma: An Overview of Major SEO Factors
Google’s Panda algorithm is an enigma, a paradox. On one hand, it has devastated many web-based businesses. That is not a trivial…
Google +1 Increases CTR in Organic SERPs, Ranking Boost Likely [Study]
Dutch company, SEO Effect, conducted an experiment in using Google +1 to augment search rankings. Collaborating with 70 account holders, they set…
Rapportive: Robust Social Profiles in your Gmail
When working online, time-saving and efficiency are key. Rather than searching for information scattered around the web, you can save time with…
Analytics Tips for Setting up Google +1
Google's +1 button is now officially here. In a low-key blog post, Google simply announced that the button has launched in partnership…