AdWords.
Google AdWords Adds Status Insights to Help Diagnose Ads Faster
Google recently announced the addition of a status insights icon to the Ads tab. This new feature provides visibility into the approval…
Google Integrates New Display Interface Within AdWords
Google has unveiled changes to AdWords designed to make it easier to buy and track display advertising on its network. The new…
Top 10 PPC Campaign Mistakes
PPC advertising is a powerful mechanism for creating new customers. It is; however, one that is ripe with trip wires, snares, and…
Google Search Plus Your World: The Peer to Peer Evolution Continues
This article examines Google Search Plus Your World from a different point of view. What is driving the integration of social and…
How to Prioritize Your PPC Analysis for Awesome Results
Analysis prioritization is critical when diagnosing an ailing account. Knowing whereto look within an account for optimization opportunities is just as important…
Affiliates or Google: Who Really Drove That Ecommerce Sale?
As more shoppers search for deals, coupons, and special promotions, make sure you have your own coupon page set up to minimize…
Understanding adCenter’s Brand New ‘Negative Union’ Paradigm
The Microsoft adCenter product team is releasing an enhancement to make negative keywords at the same hierarchy levels work more like they…
Top SEO Tips on Multilingual Keywords
With another language in the mix, making the most of your keywords can feel like climbing Everest. With these simple tips, you…
Google: 130 Million ‘Bad Ads’ Were Killed in 2011
Google claims it has halved the number of scam ads being displayed across its services thanks to new technologies and improved detection…
AdWords to Allow 10,000 Campaigns Per Account, Remove Demographic Bidding
You can now have up to 10,000 Google AdWords campaigns (this will include active and paused campaigns) per advertiser account. Google also…