AdWords.
Bing’s Unified Device Targeting Arrives
Bing Ads is in line with Google AdWords, now that Microsoft's search engine has added smartphones to the device-targeting changes made this…
Spring Cleaning: A Quarterly PPC Checklist
There’s something about the changing of the seasons and yearly quarters that inspires us to start anew each time. So as we…
Call-Only Ads – 5 Reasons Why They Should Be Part of Your PPC Strategy
Here are five good reasons why you should migrate to AdWords' new Call-Only Ads as part of your PPC strategy.
Google Reveals Android App for On-the-Go Campaign Management
Google launches an AdWords app for Android that is now available in the Play store.
Brands Boost Conversions With Google Shopping Campaigns
Google's local inventory ads, which recently opened up to all advertisers, allow brands like Macy's and PetSmart to make in-stores sales from…
Google AdWords Reveals Mobile Call-Only Campaigns
Call-only campaigns are a new and easy way for advertisers to reach potential customers by prominently showing their phone number.
7 Labels Features You Will Love in DoubleClick Search
Here is a look at seven of the best lables features of DoubleClick Search, and how they can help your day-to-day account…
Google Offers Guidebook for AdWords Updates
Google AdWords has added two new features to its Help section: a how-to guide for paid search best practices and a timeline…
A Complete Guide for AdWords Location Targeting: Setup, Use Cases, and Results
One of the most basic strategies in making your ads relevant is setting up location targeting – determining who sees your ad…
Google AdWords Upgrades URLs for Better Tracking
Google AdWords has simplified the URL process by splitting the landing page portion of the URL from the tracking information, which means…