AdWords.
How Much Is BP Spending On Google Search Ads?
With so much speculation about how much BP is spending on Google ads, SEW decided to take a crack at the math.…
The Google Tax: The High Price of Free Search Marketing Tools
The limits of Google's conversion based products, and why you just may not want to give Google the keys to your business.
How Is Your SEO Strategy Really Performing?
Rankings, traffic, and CTR can be misleading. Here's how to avoid placing too much confidence in the wrong measurements.
Google AdWords Placement Targeting: Tools for Success
Tools and strategies for placement targeting that will lead you to greater PPC success.
Google Gave U.S. Economy $54 bln Boost in 2009
Apple may have just overtaken Microsoft as the biggest U.S. technology company but Google is already positioning itself as the iPad maker’s…
How to Move an AdWords Campaign Without Breaking it
If you need to make major changes to an AdWords account, such as moving ad groups between campaigns, or even moving campaigns…
Paid Search Management: Campaign Organization, Part 2
Google AdWords offers a multitude of targeting options that savvy advertisers should take full advantage of, including network targeting, device targeting, and…
Beginner’s Guide to Multi-Source Attribution Modeling
How to help leverage decisions based on multi-source attribution modeling in Google Analytics, Yahoo Web Analytics, and Omniture.
How is Google AdSense Revenue Share Calculated?
The network of official Google blogs has to be commended for the transparency in recent posts. Their admission and apology for data…
Why Google Wants to Eliminate Bidding In Exchange for Your Profits
How Google is removing CPC and bidding from paid search and the implications of these changes.