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Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today
Facebook Custom Audiences provides a way to engage customers, leads, and website visitors across devices, based on dozens of parameters, including search…
4 Tips to Effectively Localize Your Search Marketing
With the right structure and analytics in place, local search can help advertisers capitalize on regions where business is strongest, or become…
WordStream Enhances AdWords Grader: New Benchmarks, Monthly Reports, Mobile PPC Scores
Search marketing software and service company WordStream announced updates to its free PPC auditing tool, the AdWords Performance Grader, which include updated…
New Google Shopping Overview & 4 New Tools
Google Shopping's latest campaigns structure changes the already significant paid Product Ads on Google Shopping completely. Google Product Listing Ad (PLA) structure…
Google Killed 350 Million ‘Bad Ads’ in 2013
In 2013, Google removed 350 million bad AdWords ads as part of its efforts to prevent abuse of AdWords by both advertisers…
Christening a New Marketing Holiday for B2B PPC: Golden Opportunity Month
January is when B2B advertisers need to embrace their oddball status and grab the New Year by the horns. Here's how you…
Facebook Sued for Profiting From Private Message Data
Facebook is facing yet more legal action as a result of its privacy practices, this time surrounding alleged "systematic interception" and commercial…
5 Predictions About Real-Time Bidding in 2014
If 2013 wasn’t the year of RTB, 2014 has absolute potential to be the year advertisers and publishers get onboard and start…
Google+ Launches Social Ad Called +Post to Appear Across Display Network
Google+ has launched (in beta) its own social ad called "+Post." The feature allows brands to promote their Google+ posts across the…
Google Adds Earned Actions in AdWords Reporting for YouTube Advertisers
Google has added several new columns to Adwords reporting for video advertisers, to help them better understand the impact of their ads.…