advertisers.
Social Media Could Thrive In a Recession Says Forrester Research
Marketing and PR people hate to hear talk of a recession or a depression. Our budgets are always the first to get…
Super Bowl Advertisers Fumble on SEO
The advertisers who spent millions on TV airtime during Super Bowl 42 should have spent a little more of their budget on…
Super Bowl Advertisers Mostly Unprepared, Search-wise
It seems that every year it’s the same story. Advertisers pony up big bucks to create and air an ad during the…
Google So Big They Don’t Know Their Own Products
The presentation of various Google products detailed by Kevin Heisler may have given a bunch of people a little insight into the…
Facebook Ads & Applications: Critical SEM Learning Curve
The New York Facebook Social Advertising Event Nov. 6, 2007 introduction from boy-wonder Mark Zuckerberg was a millennial harbinger of marketing-things-to-come. If…
Two New Ways Google Teaches You to Market on Google
Google has come out with two new tools for advertisers and search marketers. The first is a Google Webmaster Tools Quick Start…
Online Reviews: Tips, Tricks, and Secrets for Advertisers and Publishers
Online consumer-generated reviews drive local search. How to handle negative reviews and more.
How To Use Google Site Exclusion Tool to Increase ROI
Google Content Network Site Exclusion: Why it's the ultimate tool campaign profitability.
Google Conversion Optimizer Out of Beta
Google has expanded its Conversion Optimizer bid management feature to make it available to all advertisers whose campaigns have enabled AdWords Conversion…
Is the AdWords Competitor-bidding Party Over?
1-800-Contacts is trying to force a legal ruling that could put a chill on the widespread practice of PPC advertisers bidding on…