advertisers.
Google Inks PPC Deal with ReachLocal for SMBs
Google’s local reach rarely exceeds its grasp. Google signed a new partner that raises the stakes in local search and puts IYPs…
SEW Experts: Google AdWords 101
The Internet is overflowing with high-level discussion of how to plan a search advertising campaign. But sometimes, a new advertiser needs to…
Ask and LookSmart Send Out Click Fraud Settlement Letters
Seems Lane’s Gifts are not the only ones getting money back from LookSmart and Ask for click fraud, letters were sent out…
AdSense Ad Review: Good for Advertisers?
A few days ago Frank Watson blogged here about a new AdSense feature that lets site publishers exclude AdWords ads they feel…
Search and the Comeback Kid: Part 1
Some kinds of online ads waned when marketers discovered search ads. But search ads led to content ads, which is leading back…
Content Advertising Best Practices in Action
Dog collar, exotic, apparel, girl, exotic pets, wildlife: Content advertising keywords and other best practices.
Google Improves AdWords Location Targeting
Google AdWords advertisers now have new options for location targeting of their ads. The geo-targeting feature now shows advertisers an interactive map…
How Google, Yahoo Content Ad Matching Really Works
Search engine content ad networks: Google, Yahoo "secret sauce" algorithms. Look inside.
Search Headlines & Links: November 29, 2007
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch…
Yahoo to Distribute Contextual Ads on PDFs
Advertisers on Yahoo’s Content Match network may soon see their ads appearing alongside Adobe PDF (portable document format) documents. In a new…