advertisers.
AT&T To Acquire Pay Per Call Company Ingenio
AT&T announced plans to acquire Ingenio whose Pay Per Call technology they intend to integrate with YellowPages.com, according to the company press…
Content Advertising Explained – Part 3
Content ad copywriting: The Good, The Bad and The Malthusian.
Clickable Areas on AdSense Redefined
Google announced today on the Inside AdSense blog that it has redefined the clickable area of its text ads to make only…
Tracking Real Value with Incremental ROI
You may be losing money with certain keywords in your PPC campaigns, but still be making a profit. Don't let net ROI…
Content Advertising Explained – Part 2
Content Advertising. It's the marketing strategy underlying GoogClick. Find out why it's so powerful.
Here Come the Social Network Ads, Part II: The Local Angle
To follow up on Kevin Newcomb’s post earlier this week, there are some interesting local search and small business advertising implications to…
Google Refines Site Targeting, Adds Bid Options
Google has changed the way it allows advertisers to target ads by site in its content network, and added a cost-per-click (CPC)…
SEW Experts: Content Advertising Explained
Little-understood, content advertising consumes a big portion of many advertisers’ PPC budgets. But for many advertisers, content advertising performs far worse than…
When Business Mags Venture Beyond Wall Street
When the well-known business magazines venture beyond Wall Street and even Main Street to find stories, don’t be surprised to see your…
Microsoft “Gatineau” Analytics in Beta
Microsoft has begun a beta test of its free Web analytics service, code-named “Project Gatineau.” Invitations have gone out to some U.S.…