advertisers.
Google, Nielsen Establish Strategic Relationship
Google and the Nielsen Company announced the establishment of a multi-year relationship starting with gathering demographic data for the Google TV Ads.…
Google Sheds Light on Ad Quality Score
Ever since Google implemented Quality Score as a criteria for AdWords ad placement, advertisers have been clamoring for more transparency into how…
Microsoft Claims Google Gets Too Much Credit
Brian McAndrews, senior vice president of Microsoft’s Advertiser Publisher Solutions Group stated during a panel discussion at the Web 2.0 Summit in…
Yahoo To Provide Paid Search For WebMD Properties
Yahoo announced it will provide the sponsored search results for the WebMD properties. The sites include WebMD Health, MedicineNet, eMedicine Health and…
Yahoo Gives More Details To Panama Changes
I received another email with the updated press release about new changes to Panama so figured I would pass it along for…
Microsoft Updates Top Ad Algorithm on Live Search
Along with the recent organic ranking improvements Microsoft has made to Live Search, it has also tweaked the algorithm it uses to…
Google-DoubleClick Hearings Get Muddled
Google’s potential acquisition of DoubleClick is now under scrutiny by a U.S. Senate Judiciary Subcommittee, and based on yesterday’s hearing, the closing…
Google to Offer AdWords Conversion Optimizer
Google is making cost-per-acquisition (CPA) based bidding available to AdWords advertisers through a new Conversion Optimizer tool. Advertisers specify a maximum CPA…
Google: Search Key to Auto-Buying Cycle
Google’s vertical industry teams have been taking a very consultative approach to ad sales. So far, Google has focused its efforts on…
Google AdSense for Mobile
Recently I wrote that Google Mobile was starting to run AdWords ads. This initiative has been expanded to now include Google Adsense(TM)…