advertisers.
DoubleClick Invests In Real-Time Online Ads Bidding With Invite Media Buy
Google’s DoubleClick said it has acquired start-up Invite Media, a unified platform for “real-time bidding” and display of online media for an…
Magnetic Enables Advertisers to Retarget Search Data to Target Audiences Higher Up The Purchase Funnel
Magnetic announced integration of its search data marketplace with leading ad networks on Monday. This partnership will enable display ad buyers on…
Yahoo Buys Associated Content At Reported $100 Million
Yahoo said it is purchasing Associated Content, aka the People’s Media Company™, in a deal reported by AdAge to be worth over…
Google Hearts Agencies XOXOXO
Google invests in new training programs, changes the API fee system, and creates lists of certified partners. So how does this change…
3 Reasons to Spend Money on Branded Terms
Bidding on your own branded terms protects your ad space, guarantees placement in SERPs, and increases brand awareness. Here's how.
Get Your Search Campaigns Ready for the Yahoo/MSN Merger
Tips on MSN search, blocking referrers, choosing your network, and a look at some promising Yahoo betas.
Mobile PPCall Simplified: A Conversation with Google
Google's mobile pay-per-call program looks like a bargain for advertisers in verticals and large agencies alike. But will Google eventually decouple the…
Baidu Reports Solid Revenues, Profit in Q4 2009
Most revenues were related to online advertising. Chinese search company Baidu posted Q4 2009 earnings yesterday afternoon. Revenues came in at $184.7…
Google Superbowl ad: Parisian Love
The Google Superbowl ad ran in the third quarter of the big game. As CEO Eric Schmidt said in a tweet yesterday,…
Yahoo! to Update Sponsored Search with Network Distribution and AdWords Import
Next week, Yahoo! plans to release two updates to their Sponsored Search program. First up, the Network Distribution feature will allow advertisers…