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Facebook Testing New Self-Service Ad Features, Revamping Check-in Numbers
Facebook is testing out a new design and set of features in the self-service ads creation tool. Campaigns will include both precise…
Google AdWords Adds Status Insights to Help Diagnose Ads Faster
Google recently announced the addition of a status insights icon to the Ads tab. This new feature provides visibility into the approval…
AdWords to Allow 10,000 Campaigns Per Account, Remove Demographic Bidding
You can now have up to 10,000 Google AdWords campaigns (this will include active and paused campaigns) per advertiser account. Google also…
How to Quantify Brand or Engagement Marketing With Paid Search
By measuring the right set of metrics, you can create scenarios around users exposed to your different marketing efforts. This can help…
Google Enhances Ad Sitelinks
Google is upping its game with improvements to ad sitelinks. The new sitelink option gives users more options while delivering more clicks…
New Killer Facebook Broad Targeting Options
Whether your Facebook ads are targeting people who have recently moved, pregnant women, educators, ethnicities, or people looking to buy a car,…
Richard Petty Driving Experience Revs Up Fan Engagement 700% on YouTube
Working closely with Google, the Richard Petty Driving Experience team implemented a “hugely successful” YouTube TrueView in-stream ad promotion that raised viewership…
How to Avoid 7 PPC Analysis Pitfalls
Red Herrings abound when you're looking at your AdWords data. Information overload is a risk. The last thing you want is to…
How Targeting People Will Change Paid Search
Google’s privacy policy revisions and the continued expansion of Google+ are part of an important trend in paid search: targeting ads to…
Twitter Offers Enhanced Profiles to Advertisers Spending $25K+
Twitter is expanding its rollout of enhanced profile pages to include advertisers with $25,000 or higher in active ad orders on products…