advertisers.
Twitter Ad Users Can Now Schedule Tweets a Year in Advance
Twitter announced this week what many marketers may have been waiting for – a way to schedule tweets one year in advanced…
Pinterest Promoted Pins Debut
When you next log into Pinterest, you could see promoted pins in your pin stream. Pinterest announced that it has officially begun…
Are You Wasting 25% Of Your PPC Budget? New Study Says You Might Be
A typical small business advertiser spends $1,200 a month on PPC, but wastes 25 percent, on average, according to a new WordStream…
Google Web Designer Beta Launches for Advertisers
Google has announced the launch of the Google Web Designer, which was released as a public beta. The free tool enables advertisers…
New AdWords Estimated Total Conversions Tracks Consumer Purchases Across Devices
Google AdWords has announced a major reporting update to conversion tracking called Estimated Total Conversions. This feature provides estimates of conversions that…
Facebook Tries to Make News Feed Ads More Relevant With Algorithm Update
Facebook has announced that it is updating its ad algorithm in an attempt to improve the relevance and quality of ads shown…
Nielsen Study: 48% Trust Search Ads
Forty-eight percent of consumers trust ads in search engine results, online video, and social networks. That's according to a recent report from…
Google to Ditch Cookies, Start Tracking Users With Anonymous Identifier?
In what could have a significant impact for advertisers, Google is reportedly considering a change to how they track users online. Google…
New Cross-Account Conversion Tracking In AdWords Helps You Better Understand Path to Conversion
Businesses often own and operate multiple sites and multiple AdWords accounts. Google recently released two updates to help advertisers better understand how…
Why Real-Time Bidding is Set to Become Huge
What's all the fuss about real-time bidding? The speed and accuracy of the RTB model provides a massive opportunity to advertisers who…