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Google Reports Q2 2011 Earnings, Record $9 Billion Revenue
With lower than expected earnings in Q1, growing concerns over spending, and a decline in Google’s stock price since Larry Page was…
Exact Match Domains Can Double Clicks on PPC Ads
An appropriately written PPC advert is one key to success in search marketing, but how much does your domain name impact that…
U.S. Hotel Industry Could Be Losing $1.9 Billion From Branded Search Terms
Hotel brand managers need to issue much stricter brand guidelines to affiliates and channel partners. That's the message from a recent study…
Google Quietly Launches Panda Update Version 2.2
Webmasters and SEOs suspected the next wave of Google's Panda update began hitting last week, with reports coming in of traffic drops…
Google AdSense: The Greedy Billionaire 8-Year-Old
Despite its $2.5 billion contribution to the company coffers last year, Google's second largest revenue source still causes pushback from the online…
4 Reasons Your Link Request Might be Rejected
Creating a successful link request is about more than just using someone’s name on the “About” page. If the silence is deafening,…
Do The Right SEO Thing… Or Not?
If you constantly “chase the algorithm,” you might find that you adapted to the wrong version of the algorithm update and then…
SearchDay: Melba Toast Edition – May 19, 2011
Facebook recognizes their own users on any website. Yandex aiming to IPO. LinkedIn did IPO. Google Comparison Ads get an official destination…
7 Winning Strategies for PPC Remarketing Success
Google recently mentioned that “97% of new visitors do not convert the first time they arrive at your site.” While you never…
Search Marketing Guide to Naver, Korea’s Most Popular Search Engine
If you're considering search advertising in Korea, Naver is not to be ignored. This 12-year-old Korean search engine and portal dominates the…