ad networks.
Click Fraud: What Is Your Ad Network Doing About It?
Click fraud is a serious problem. With proper vigilance though, your ad networks should be able to spot it and remove it.
Testing Is a Waste of Time
Display advertising is the most difficult ad format to test, especially with A/B testing. Here's a quicker, cheaper solution to increasing ROI.
Display Advertising Views Have ‘Positive Impact’ on Consumer Behavior
Think beyond the click: remember the power of the view. Despite the difficulty of calculating ROI on view-through ads, they are an…
Ad Networks and Exchanges Commit to Self-Certification by the IAB
One of the events that was part of Connected Marketing Week was a one-day forum on the “Future of Display: Ad Networks…
Crossing the Digital Divide: The Leap From Search to Display – SES San Francisco
Good morning party animals. It’s Day 2 here at SES San Francisco, and if Day 1 is anything to go by, Day…
Modified Broad Match — Broad Match as it Should Be
You should be making extensive use of modified broad match in your PPC campaigns. And here's why.
What’s the ‘A’ In CPA For Display?
With the ability to track the entire purchase path, marketers now have the ability to negotiate and define what an "action" is…
comScore Launches Video Metrix 2.0 to Measure Evolving Online Video Landscape
This afternoon, comScore announced the introduction of Video Metrix 2.0, the next generation of comScore’s online video measurement service. The new service…
One Ad vs. Many: Understanding Placement Targeted Ads on Google’s Content Network
Using placement targeting gives your ad a huge advantage for increasing click-through rate and conversions. Here's how you can ensure your placement…
Twitter Closes API Doors To Third-Party Ads
A month after releasing its promoted Tweets service, Twitter announced through its official blog that it is now blocking third-party advertisers from…