ad networks.
Expand Your PPC Reach With Google’s Interest-Based Advertising
Interest-based advertising isn't new -- display networks have offered similar programs for years. However, there are a few big differences between those…
Search and Display: 5 Tips for Finding the Right Partner
Search and display do mix. However it takes a little finesse to make it a true partnership. Here's what to look for…
Google Expands Display Ad Options for Advertisers and Publishers
A couple of updates for the display advertising space. On the advertising end, AdWords Display Ad Builder now offers InVideo creation. An…
Anchor Intelligence Reports Decline in Click Fraud, Identifies New Hotspots
Anchor Intelligence has released its click fraud report for the third quarter of 2009. It paints a different picture than the Click…
Targeting People Who Control the Links
High-quality links from the right sites can increase rankings and referral traffic. Here's how to find them.
Click Forensics Adds Real-Time Capabilities to Audience Quality Measurement Platform
Click Forensics is enhancing their audience quality measurement platform with real-time capabilities. Now, online publishers and ad networks can identify good and…
PPC Click Fraud Rate Drops to 12.7% in Q2 2009
Click Forensics has released data regarding pay-per-click (PPC) fraud for the second quarter of 2009. The news is good. Not only is…
Click Forensics Launches New Traffic Quality Management Platform
Click Forensics today unveiled a newly-architected version of its traffic quality management platform. Here’s what to expect: Click Forensics Site Score –…
Consumers Ok with Social Ads, But Rarely Find Them Targeted
Consumers are fine with ads on social networks, but do not find them targeted to their needs and desires, according to a…
Media Spend on Search, Verticals, Continues to Grow
Search made up 31 percent of the $735 million in media billings in 2007 by Microsoft-owned Avenue A | Razorfish, second only…