ad networks.
Microsoft Wants an Ad Exchange Too
Not to be left out of the ad exchange party, Microsoft plans to acquire AdECN, an online ad exchange similar to Right…
Behavioral Targeting Trots Along
For search marketers, Behavioral Targeting (BT) ads may be viewed as “that other advertising” some people try. It’s a valid perspective, as…
ContextWeb Lets Publishers Name Their CPM
Contextual ad network ContextWeb is rolling out a new pricing model that allows publishers in its network to set their own CPM…
Search Share of Digital Spending Slips
Avenue A | Razorfish released its third annual Digital Outlook Report yesterday, a hefty 143-page book examining the state of digital media…
Google Fights Claims Of Some Third Party Click Fraud Studies
The Google Blog just posted a report on how they feel some of the independent third party click fraud reports published are…
Ben Edelman Calls Out “Banner Farms,” Pins Hula Direct to the Mat
Ben Edelman’s latest report is yet another valuable analysis of how spyware applications defraud both Internet users and advertisers. This time he…
The Ad Network’s Ad Network
I don’t fully understand the technology behind Right Media, a remnant inventory ad network and publisher-side ad optimization firm founded by former…
NYT On Google Ad Copy Policies – Overture Barely Gets A Mention
Advertisers on Google Are Told to Keep It Proper from the New York Times looks at how it’s not anything goes with…