ad networks.
Google to Ditch Cookies, Start Tracking Users With Anonymous Identifier?
In what could have a significant impact for advertisers, Google is reportedly considering a change to how they track users online. Google might no longer use traditional cookies…
Mobile & Local Join the Big Data Movement
A new batch of companies are bringing more data into the picture by layering in historical behavior, demographics, or users' movements. The…
Localizing Mobile Ad Campaigns: A Conversation with YP
David Kurtz, YP's VP of publisher products, discusses YP's new location targeting ads to better capture user intent, and what the ad…
Why Search Agencies Should Tune Into the Display Buzz
Display is on its way to becoming a $200 billion industry. By choosing to purchase display through an ad exchange or DSP,…
Mobile Forecast: Local Dominates Ad Spend
Location targeted ads represent under half of mobile ad dollars, growing to almost 2/3 by 2016. This measures mobile ads shown based…
Twitter Buys Startup Dasient to Fight Malicious Advertising
Twitter has acquired security startup Dasient, which describes itself as an anti-malware vendor for large enterprises in the financial services, media, and…
Advanced PPC Optimization Techniques for adCenter: Filtration and Quality Score Considerations
Understanding how adCenter filtration works is another tool in your optimization arsenal. Learn about keyword vs. parameter insertion; ad rotation nuances; how…
Advanced PPC Optimization Techniques for adCenter: Filling the Matching Gaps
Understanding the specific nuances involved in how adCenter approaches broad matches (as opposed to Google AdWords) will help you better optimize your…
Will Local Make up 70% of Mobile Ad Spending?
The local portion of the total mobile ad market is forecast to grow from $404 million to $2.8 billion, increasing its share…
Will a New Tier of Search Advertising Providers Emerge?
Google and Microsoft will dominate paid search in 2011, but we'll see a new category of search providers differentiate themselves from the…
Will Search Drive Mobile Ad Revenues?
With increasing search volume, combined with higher CTRs and CPCs than desktop search, it becomes a matter of arithmetic to plot a…