ad networks.
Google to Ditch Cookies, Start Tracking Users With Anonymous Identifier?
In what could have a significant impact for advertisers, Google is reportedly considering a change to how they track users online. Google might no longer use traditional cookies…
Mobile & Local Join the Big Data Movement
A new batch of companies are bringing more data into the picture by layering in historical behavior, demographics, or users' movements. The…
Localizing Mobile Ad Campaigns: A Conversation with YP
David Kurtz, YP's VP of publisher products, discusses YP's new location targeting ads to better capture user intent, and what the ad…
Why Search Agencies Should Tune Into the Display Buzz
Display is on its way to becoming a $200 billion industry. By choosing to purchase display through an ad exchange or DSP,…
Mobile Forecast: Local Dominates Ad Spend
Location targeted ads represent under half of mobile ad dollars, growing to almost 2/3 by 2016. This measures mobile ads shown based…
Twitter Buys Startup Dasient to Fight Malicious Advertising
Twitter has acquired security startup Dasient, which describes itself as an anti-malware vendor for large enterprises in the financial services, media, and…
Advanced PPC Optimization Techniques for adCenter: Filtration and Quality Score Considerations
Understanding how adCenter filtration works is another tool in your optimization arsenal. Learn about keyword vs. parameter insertion; ad rotation nuances; how…
Advanced PPC Optimization Techniques for adCenter: Filling the Matching Gaps
Understanding the specific nuances involved in how adCenter approaches broad matches (as opposed to Google AdWords) will help you better optimize your…
Will Local Make up 70% of Mobile Ad Spending?
The local portion of the total mobile ad market is forecast to grow from $404 million to $2.8 billion, increasing its share…
Will a New Tier of Search Advertising Providers Emerge?
Google and Microsoft will dominate paid search in 2011, but we'll see a new category of search providers differentiate themselves from the…
Will Search Drive Mobile Ad Revenues?
With increasing search volume, combined with higher CTRs and CPCs than desktop search, it becomes a matter of arithmetic to plot a…
Click Fraud: What Is Your Ad Network Doing About It?
Click fraud is a serious problem. With proper vigilance though, your ad networks should be able to spot it and remove it.
Testing Is a Waste of Time
Display advertising is the most difficult ad format to test, especially with A/B testing. Here's a quicker, cheaper solution to increasing ROI.
Display Advertising Views Have ‘Positive Impact’ on Consumer Behavior
Think beyond the click: remember the power of the view. Despite the difficulty of calculating ROI on view-through ads, they are an…
Ad Networks and Exchanges Commit to Self-Certification by the IAB
One of the events that was part of Connected Marketing Week was a one-day forum on the “Future of Display: Ad Networks…
Crossing the Digital Divide: The Leap From Search to Display – SES San Francisco
Good morning party animals. It’s Day 2 here at SES San Francisco, and if Day 1 is anything to go by, Day…
Modified Broad Match — Broad Match as it Should Be
You should be making extensive use of modified broad match in your PPC campaigns. And here's why.
What’s the ‘A’ In CPA For Display?
With the ability to track the entire purchase path, marketers now have the ability to negotiate and define what an "action" is…
comScore Launches Video Metrix 2.0 to Measure Evolving Online Video Landscape
This afternoon, comScore announced the introduction of Video Metrix 2.0, the next generation of comScore’s online video measurement service. The new service…
One Ad vs. Many: Understanding Placement Targeted Ads on Google’s Content Network
Using placement targeting gives your ad a huge advantage for increasing click-through rate and conversions. Here's how you can ensure your placement…
Twitter Closes API Doors To Third-Party Ads
A month after releasing its promoted Tweets service, Twitter announced through its official blog that it is now blocking third-party advertisers from…
Expand Your PPC Reach With Google’s Interest-Based Advertising
Interest-based advertising isn't new -- display networks have offered similar programs for years. However, there are a few big differences between those…
Search and Display: 5 Tips for Finding the Right Partner
Search and display do mix. However it takes a little finesse to make it a true partnership. Here's what to look for…
Google Expands Display Ad Options for Advertisers and Publishers
A couple of updates for the display advertising space. On the advertising end, AdWords Display Ad Builder now offers InVideo creation. An…
Anchor Intelligence Reports Decline in Click Fraud, Identifies New Hotspots
Anchor Intelligence has released its click fraud report for the third quarter of 2009. It paints a different picture than the Click…
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