Twitter.
Social Media Use By Older Americans Has Nearly Tripled Since 2009 [Study]
The majority of adults surveyed by Pew Research Center use social media, with adoption by the older age group growing each year. Twitter specifically was most popular with…
Facebook Embedded Posts Let You Share Interactive Status Updates Across the Web
Facebook announced embedded posts yesterday, allowing users to embed public status updates across the web. Embedded posts looks fairly simple, but will…
Bridging the Gap Between Social Media and PR
As the web puts an increasing influence on trust and authority, merging social media into PR initiatives becomes even more important. Here's…
How to Ensure a Positive Online Reputation For Your Executive and Company Brand
If you're a marketing director, CMO, or responsible for branding, public relations, or online marketing, you must be aware of what people…
Visual PR Secrets: Content Power Tips and Social Publishing Trends
Today's content is more visual, social and sophisticated. As brands compete to lure in new customers with the right pictures, it's time…
Fortune 500 Social Media: 77% Active on Twitter; 70% on Facebook
It's no secret that some Fortune 500 companies are behind the times when it comes to their social media. A new study…
Ad & Marketing Execs See Facebook, LinkedIn, Google+ Investments Increasing [Survey]
Sixty-two percent said Facebook would see an increase in investment, while 51 percent said LinkedIn would, and exactly half stated Google Plus…
Pinterest Bests Facebook on Ecommerce Content Sharing [Study]
Facebook is still the dominant provider of social logins and shared content but other networks are gaining favor as users seek variety…
Google, Social & Content Marketing: Can We Quantify Quality & Qualify Quantity?
Google uses many quality indicators – inbound links, social signals, authority, PageRank, etc. – to determine the relevancy of a web page…
Instagram Video: How Brands are Using Their 15 Seconds
Instagram now offers users the chance to upload creative 15-second videos. Looking for some ideas of your own? Here are a handful…
Integrating Owned, Earned & Paid Media For Better SEO
Organic search is extremely effective at reaching new audiences, causing many to forgo the integrated approach and focus just on SEO. Resist…
Social Media Competitive Analysis: A Lesson from the Fashion Industry
Want to establish competitive benchmarks that inform best practices for content marketing within Facebook and Twitter? Use these insights to influence your…
BloomReach Helps Retailers Deliver Personalized Content to Mobile Shoppers
Big data marketing app company BloomReach aims to bridge the gap between multi-device shopping, and offer more personalized content to mobile users…
Social Media Automation: A Beginner’s Guide for Small Business Owners
Ignoring social media is no longer acceptable thinking for small businesses. Social signals affect search rankings and consumers do research about products/services…
6 Big Mistakes Companies Make in SoLoMo Marketing Efforts
Change is a constant, but you can stay on the right path by making sure you include contact information on your site,…
Want Your Video Ads to Go Viral? Stop Trying to be Funny [Report]
Unruly reports the two most popular video ads from this year's Super Bowl attracted the most shares on Facebook, Twitter, and blogs…
Twitter Experiments with Retargeting for Advertisers
Last month, we heard Twitter might be offering retargeting. This month, Twitter announced it is experimenting with the feature for U.S. users.…
Why Links Remain Critical to SEO Success
Google is now advising webmasters to focus on creating high-quality sites rather than building links. So link building is dead or dying…
The Mobile #PR Hookup: Telling Brand Stories & Optimizing News
A smartphone has almost become an extension of our body. But the reality is mobile phones are being used to stay connected…
How to Dominate the Entire First Page of Bing
Owning the first page of Google is a great first step to a successful reputation management campaign; however, Google isn't the only…
Twitter ‘Embedded on These Websites’ Test Curates Links Under Tweets
Some tweets are now displaying a list of curated links to articles that have embedded the tweet within them. It adds an…
Google Reader Closes: Save Your Data by July 15 Or Lose it Forever
Google Reader is no more. Google officially closed the doors on its popular RSS news reader yesterday. Today, it has posted a…
Local Business Reviews Read By 85% of Consumers [Survey]
When searching for local businesses, 85 percent of consumers say they read online reviews. And many people go beyond the first review…
Most Valuable Ecommerce Customers Come from Organic Search [Study]
Custora collected data from 86 U.S. retailers with 72 million customers to show which acquisition channels online proved to be the most…
Crowdsourcing Gone Wrong: How Brands Can Avoid Messy Marketing Mistakes
We've all heard about the wisdom of crowds and how brands can build advocates through listening. But unsuspecting marketers who blindly attempt…
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