Twitter.
How to Solicit Feedback from Prospects and Customers
Businesses can inspire honest feedback from customers in part by giving their requests human touches and by explaining why the feedback is…
How to Easily Scale Content Creation
With limitations on time, expertise and resources, what can we do to capitalize on our existing resources and create high-quality content?
The Incredible, Vanishing Authorship Program — Step Right Up, Folks!
The Google Authorship program could be experiencing the death of a thousand paper cuts as yet another feature of the program --…
Not Everything in Today’s SEO Has to be Organic
SEO is now more about the amount and quality of the outreach you can do to pitch content to the right audience…
5 Key Takeaways From a Successful Social Media Campaign Built on Human Connection
A recent campaign from TD Canada Trust demonstrates the power of human-to-human contact in an increasingly social world and provides lessons other…
Twitter Buys Image Search Company Madbits
Twitter hasn't traditionally been known for their image capabilities. However, that may be about to change as image search company Madbits earlier…
How to Create a Social Media Friendly Landing Page
The same psychology that applies to crafting an engaging social media post should apply to the pages those posts lead to. Each…
17 Keys to Success in Social PPC
While social PPC won't replace Google Adwords any time soon, it's become an effective source of incremental leads and sales for savvy…
Twitter Cards: A Quick Start Guide
Twitter cards are one social media marketing tool you can't afford to ignore. By going beyond basic tweets to include videos, pictures,…
10 Social Media PR Lessons From #OITNB
With the big push in content marketing and the use of social media as a commonplace tactic for brands, rising above the…