Twitter.
Do Second Screen Campaigns Have Marketing Potential on Twitter?
This small experiment shows that social media managers who engage in short bursts of live tweeting and curating conversations on second screen hashtags can bet on a good…
5 Ways the Internet Celebrated ‘(Not Provided)’
Our Google keywords may be gone, but our sense of humor is still here. Though the news was frustrating, our industry still…
Hashtags Come to Google Search Results
Now when you search Google for hashtags, Google will add related Google+ posts to the right of regular search results, as long…
Gaining Publicity With Social Talk Shows: Google+ Hangouts and Twitter Chats
Move over Carson Daly and "The Today Show". Meet the new social media talk shows: Google+ Hangouts and TwitterChats. Brands of all…
B2B Social Media: Building a Cohesive Strategy
Social media strategy for B2Bs doesn't start or stop with just having a Facebook or Twitter account. Real business strategy executed through…
My Company Just Died; Now What? Here’s How to Take Care of Business
An overwhelming 75 percent of startup companies fail. Facing such an abrupt death is scary and challenging, but you still need to…
4 Types of Low-Cost Content Small Businesses Should Create
Small businesses need to market themselves without breaking the bank. By creating great content and promoting that content via social media, small…
Twitter Officially Files for IPO
It has long been speculated, but Twitter has officially filed for their IPO, ending months of rumors. Twitter announced their intention, unsurprisingly,…
Google+ Brings Automatic Authorship to WordPress & Typepad, Lets You Embed Posts
Bloggers can sign into their respective platforms using their Google+ accounts, automatically tying their accounts together without going through the usual authorship…
Topsy Has Every Tweet Ever
Topsy has indexed billions of tweets – 425 billion of them to be exact – and now made them all available for…
Facebook Hashtags Not Yielding Added Exposure for Brands [Study]
Ever since Facebook hashtags launched, marketers have been trying to determine ROI. So far, reports have shown that hashtags may not be…
Multi-Channel Analytics: An Interview With SES San Francisco Speaker Andrew Edwards
At SES San Francisco, Andrew Edwards will be talking about all things convergence analytics – trends, technologies, and challenges. Here, Edwards offers…
New on Twitter: Lead Generation Cards for All Advertisers; Conversation View
Twitter was busy this week with two announcements. First, Twitter announced that it has made Lead Generation Cards available to all advertisers.…
Why Google Won’t Respond to the 5,000 Reconsideration Requests They Get Every Week
Don't expect any personalized responses from Google, considering there are 250 million domain names, and Google took manual action on 400,000 websites…
Twitter Buys Social TV Analytics Company Trendrr
Trendrr creates big data social analytics products for TV and media brands, including Curatorr, which allows clients to curate tweets for broadcast,…
Let Your Audience’s Interests Guide Your Content Strategy
Discovering the less obvious or intuitive interests of your target audience is a phenomenal opportunity to unlock insights into topics and content…
Is BuzzFeed’s Boom Making Brand Blogs Go Bust?
BuzzFeed's president says company blogs are so yesterday. If BuzzFeed is the future of content marketing, is owned media the past? No!…
5 B2B SEO Recommendations for the Dog Days of Summer
Late summer is the ideal time to tighten SEO strategy and put in motion steps for the fall and winter. Here are…
Watch a News Story Evolve With Twitter Related Headlines
Twitter is launching a new feature. When someone tweets about something newsworthy, Twitter will go and include links to the news story…
3 Ways to Get the Most Out of SES San Francisco
Whether you've already decided you're going to the SES conference in September or you're still on the fence, here are some of…
21 Ways to Scale Content Promotion for Maximum Exposure
Using brute force to achieve maximum exposure isn’t particularly efficient or effective. So achieving critical mass with content promotion means scaling your…
The Social CEO: 6 Reasons Why the CEO Must Lead the Way
The CEO is responsible for every aspect of the business they lead. The time has come for CEOs to step up and…
5 Ways to Localize Social to Boost Relevance and Exposure
Unique localized strategies specifically for social media are a must for brands that want to be engaging and stay relevant. Here's how…
Facebook Launches ‘Story Bumping’ to Show Older Status Updates in News Feed
Facebook said the algorithmic change means it's more likely users will see an organic update that may be a few hours old.…
There is No ‘New SEO’ – Just a New Fad!
SEO is search engine optimization, period. Channels may come and go or rise and fall in popularity, but that doesn't change what…
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