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How Search Engines are Celebrating Valentine’s Day 2013
Why so blue, Yahoo? It seems Yahoo isn’t feeling the love this Valentine’s Day, though the other search engines – including Bing, DuckDuckGo, Dogpile, and Sogou – are…
A Revealing Look at Top Valentine’s Day Searches – From Gifts to ‘Die Hard’
Ah, Valentine’s Day. It’s the beloved holiday full of hearts, flowers, candy, and of course searches and ads that hopefully lead to…
Valentine’s Day Ferris Wheel Google Doodle Searches for a Perfect Match
Google's logo today combines Valentine's Day with a tribute to American engineer George Ferris. When you click on the heart button, the…
Google Has 4th Best Corporate Reputation [Poll]
For the eighth year in a row, Google has made into the top five of an annual survey of the U.S. general…
Marissa Mayer Not Happy With Yahoo-Microsoft Search Deal
The Yahoo-Microsoft search deal isn't working as planned. Speaking at the Goldman Sachs Technology and Internet Conference, Yahoo CEO Marissa Mayer said…
AdWords Enhanced Campaigns Hands-On
Google is rolling out enhanced campaigns to select AdWords users. If you haven’t upgraded yet, here’s a first look at the good,…
Freeing Analytics from Your Digital Agency’s Closet
Creating a data-friendly culture, where people from all areas of your company are excited by numbers and don’t fear them, takes serious…
The Misleading Sinister Surge in Traffic Before Google Panda & Penguin Struck
Some sites hit by Panda or Penguin experienced a surge in traffic before being hammered. The secret lies in understanding the SEO…
Forecasting SEM Activity
Forecasting goals, targets, and budgets for coming months or quarters is neither easy nor quick, but you must get your forecasts as…
Google Could Make $5 Billion From Paid Search Ads on Tablets in 2013
Click-through rates and conversion rates on tablets rose sharply in 2012, and a new report from Marin Software projects tablets will account…
Followers of Top 100 Brands on Google+ Grow 9,400%
The top 100 brands on Google+ now boast 20.9 million fans - up from 222,000 in 2011. Of these, the top 10…
5 Reasons SMBs Should Focus on Search, Not Social for Customer Acquisition
SMBs are placing more and more emphasis on social media marketing as a customer acquisition tool. Here are five reasons why this…
Conflicting PPC Trends: What They Mean & How to Fix Them
When managing PPC campaigns, specific trends and statistics can be in direct conflict. These polarizing trends often occur with stats that should…
How to Make Video a Successful Part of Your Content Marketing Strategy
When developing your video strategy, it’s important to ask yourself what you’re looking to gain from it. Start by defining your approach…
NASA Google+ Hangout Features Astronauts on International Space Station
NASA has broadcast live onboard many of its space vehicles, with astronauts giving tours of spacecraft and answering questions, but this will…
Google Pays Apple About $1 Billion to Remain Default Search Engine
Thirty-one percent of Google's traffic acquisition costs will go toward remaining the default search engine on iOS devices, including the iPhone and…
Eric Schmidt to Sell Google Stock Worth $2.5 Billion
In a filing with the U.S. Securities and Exchange Commission (SEC) Google said that Schmidt would be selling 3.2 million shares of…
10 Common Link Building Problems
For a long time publishers viewed link building as a practice that stood on its own. The purpose was to get links…
AdWords Enhanced Mobile Campaigns: 5 Things PPC Marketers Need to Know
Later this month, enhanced campaigns will be available as an optional upgrade, and by June, all AdWords campaigns will automatically be upgraded.…
Online Newsrooms Grow Up, Go Social, Get Optimized
Breaking news! Online newsrooms are the mother lode of quality content that should be optimized as soon as possible. A good newsroom…
Google Ads Coming to Yahoo Sites
Yahoo confirmed that it has signed a global agreement with Google to display its ads on selected Yahoo properties and co-branded sites.…
Google Not Responsible for Content of Paid Search Ads, Australian Court Rules
Google has been cleared of charges that it failed to adequately distinguish paid search ads from organic search results. Australia’s High Court…
Yandex Just Passed Bing to Become 4th Largest Global Search Engine
Yandex surpassed Microsoft on the number of monthly search queries worldwide in November and December 2012, according to a recently released comScore…
Building an Effective Link Profile
Links that are tightly related to a keyword combination have a much stronger effect on its ranking. Their effect isn't broad and…
5 Reasons Why People Hate International Search Marketing
Many people hate international search marketing because of the numerous, time-consuming challenges surrounding it. Topping the list: inaccurate translations, a lack of…
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