Google.
Why Pixels Matter & 3 Things You Should Watch For
Amidst all the excitement around data-driven marketing, it's easy to forget the unsung heroes that make it all possible: the little blocks of code known as pixels. Here's…
Google AdWords Enhanced Campaigns: The Good, Bad & Uncool
There is good in this announcement and the motivations are good. Devices are converging and we do need better ways to handle…
Google AdWords New Enhanced Campaigns Connect Ads With Multi-Device Consumers
Google today announced an upgrade to AdWords called Enhanced Campaigns that will allow advertisers to target consumers more efficiently with ads based…
Google Reveals New Details on Link Disavow Tool
A Google search quality engineer has shared three interesting bits of advice for webmasters and SEO professionals: Which links should you focus…
Inorganic vs. Organic Backlinking Strategies: Getting Back to Basics
Backlinking strategies within an SEO strategy are often overcomplicated, but they don't have to be. Practice an optimized content marketing strategy and…
9 Most Misleading PPC Metrics
While impression share, time on site, average CPC, average position, conversion rate, CTR, first page bids, and quality scores are all important…
How to Use Journalism to Create Context for Keywords & Content
Your content plan doesn’t stop at keyword research. Without context, they’re just words that only provide the first step. Learn how to…
Google Catalogs Annotations: How to Enrich the Consumer Experience & Track Results
Google Catalogs annotations are much more than just hyperlinks to product pages. Here's how to use annotations to enrich the consumer experience…
Eric Schmidt: Google Will Give Higher Rankings to Content Tied to Verified Profiles
Google's former CEO Eric Schmidt suggests in his upcoming book that search engines will give priority and higher rank to content created…
4 Steps to Panda-Proof Your Website (Before It’s Too Late!)
If your site is guilty of transgressions that might provoke the Panda and you haven’t been hit yet, consider yourself lucky. Here's…
3 Big PPC Mistakes Even Pros Make & How to Avoid Them
Everyone makes mistakes. You’ve heard that saying a thousand times, yet it still rings true. Not even seasoned professionals are perfect. Usually…
SEO Roles of Engagement: Stimulate, Don’t Alienate!
In the stimulus phase of a purchase funnel, brands have the opportunity to engage with users, creating awareness through visibility created from…
Top Super Bowl 2013 Google Searches
M&M’s licked the competition when it came to searches during Super Bowl 47, according to Google. Searchers were also went crazy for…
Google Warns SEO & Businesses to Avoid Fake Reviews
An update to Google’s spam detection algorithms will grow the number of reviews appearing on some Google+ Local pages. And Google has…
Google Shopping for Suppliers Launches for B2B Products
A new Google Shopping program, Google Shopping for Suppliers, was recently launched in beta to help "users searching for B2B products to…
Insights From 7th Graders About Google, Smartphones, Panda, Privacy & Paid Search
How do teenagers feel about Google, Facebook, smartphones, privacy, and Panda? Here are some lessons gleaned from the students’ comments, questions, and…
4 Ways to Create a Better Website Experience for Users & Search Engines
Whether your website exists to convert, inform, portray a brand or message, or facilitate a user, you have to work for the…
Recharge Your PPC Profitability: 5 Ways to Diagnose & Treat a Paid Search Slump
Every so often, after having worked on an account with successful results, there can be a plateauing or declining period. Even if…
7 Tips on How to be Found in a Post-Search World
Users and visits are coming from a greater variety of places. Here’s how you can adapt to evolving user behavior to make…
AdWords for Video Makes Reporting More Consistent, Goal-Oriented & Prettier
AdWords for video now displays reach and frequency metrics in the campaign reporting interface, giving marketers and advertisers more insight into how…
Link Audit Diagnosis Tips
Auditing a link profile is more than backlinks and referring domains. If you only scratch the surface, the result will be tragic.…
Google Submits Response to EC Antitrust Regulators
Google has submitted a response to the European Commission. Competition Commissioner Joaquín Almunia confirmed that Google submitted the documents just in time…
Victorious Over Google & AOL, Vringo Targets Microsoft in Search Patent Suit
The suit alleges that Microsoft infringed on two search patents owned by I/P Engine. Vringo successfully sued Google and AOL for $30…
Google Product Listing Ad Search Clicks Up 210%, PLA Budgets Grow 600% [Study]
With Google’s transition to a paid shopping model, advertisers responded in Q4 by ramping up their budgets for product listing ads. A…
Why Thin Content is Hurting Your Ecommerce Site & How to Fix It
Google’s Panda update has changed the rules. Ecommerce businesses are now forced to think like traditional websites and focus on content. SEO…
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