Topic

Google.

Algorithm updates, product launches, and two decades of covering the company that defines search. 8,745 articles
PPC

2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

AdWords isn’t an appropriate advertising medium for every business, but the truth is that many advertisers give up on AdWords way too…

By Howard Jacobson · 03 Oct 2014

Industry

Internet Marketing for 2020

A look at what the future might hold for search marketers, created with clues from Google's algorithms and patents.

By Dave Davies · 03 Oct 2014

PPC

There’s a Good Chance Google Is Rejecting Some of Your Products Right Now

A simple guide for how to prevent your products from getting rejected on Google.

By Mary Weinstein · 02 Oct 2014

Industry

So Long, Farewell, Auf Wiedersehen Yahoo Directory

Yahoo will be shutting down Yahoo Directory as well as Yahoo Education and Qwiki. The Directory will officially shutter on December 31,…

By Ashley Zeckman · 01 Oct 2014

SEO

Privacy-Savvy Search Engine DuckDuckGo Blocked in China

Search engine users in China got a rude awakening when they realized last week that DuckDuckGo had been blocked or was temporarily…

By Ashley Zeckman · 30 Sep 2014

Mobile

Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

The mobile mind shift has created a paradigm in which the understanding is that each individual expects more out of each interaction,…

By Jori Ford · 29 Sep 2014

PPC

Google AdWords Offers Ad Creative at Scale for PPC

Google AdWords has introduced a new way for large-scale advertisers to manage the ad creative for "thousands, or even millions of products"…

By Jessica Lee · 26 Sep 2014

PPC

Improved Targeting Available for Bing

As Google continues to take more and more flexibility and targeting options away from its users, Bing has taken the opposite approach,…

By Justin Freid · 26 Sep 2014

SEO

Chasing Google Changes to Authors and HTTPS

In our haste to leverage the newest way to make ourselves just a little better looking than the next guy, do we…

By Jennifer Van Iderstyne · 25 Sep 2014

SEO

Accidents Are Great for Link-Building

Link-building is often the result of a deliberate action and seldom something accidental. However, accidents and deliberate accidents have proven to attract…

By Peter Van Der Graaf · 25 Sep 2014