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Flu Shots & Symptoms: The Winter 2013 Outbreak of PPC Spending
Pharmacies made impressive use of the flu outbreak, the public attempted to diagnose themselves whether it was for the flu or otherwise, and 12 months made a huge…
Does Latest comScore Data Indicate Online Video Viewing Is Moving Sideways?
178 million Americans watched 33 billion online content videos in February, while the number of video ad views reached 9.9 billion, comScore…
Digg Plans to Build RSS Reader to Replace Google Reader
Digg hopes to identify and rebuild the best of Google Reader's features, but also advance them to fit "the Internet of 2013",…
Google Grabs More Search Market Share, Now at 67.5%
Google now owns 67.5 percent of the U.S. search market. After reaching 67 percent for the first time in November and repeating…
Matt Cutts: Google Adding Panda to Real-Time Algorithm
Google Panda will soon evolve from monthly (or so) manual refreshes to a constant part of Google’s real-time algorithm, according to Google’s…
From 0 to 1.4 Million Visitors in 6 Months: A Lesson in Building Organic Traffic
Acquiring organic traffic requires the right keywords, well-researched and developed content, and precision timing. If your content is serving a purpose, accessible,…
6 Things Online Marketers Are Doing Right!
Give yourself a pat on the back if your team is doing these things because it means you're doing a really good…
How to Avoid Bid Overlap in Google Shopping Product Listing Ads Ad Groups
One easy mistake to make when managing your Google Shopping Product Listing Ads (PLA) campaign is to allow too much overlap between…
Google Adds Help Series for Hacked Websites
Through a series of videos, Google describes how and why sites are hacked, how to assess what has been changed on your…
Google Kicks Ad Blocking Android App Out of Google Play Store
Google pulled ad blocking app AdBlock Plus. Google says it "interferes with or accesses another service or product in an unauthorized manner",…
Google Replaces Android Head Andy Rubin
Google's Andy Rubin has stepped down from his role as the head of the Android mobile operating system to "start a new…
Why Blog: The Benefits of Business Blogging for Visitors & Links
One of the best ways to approach your blog posts is to put yourself in the shoes of your followers and identify…
Google Reader Going Away July 1
Citing declining usage and a focus on fewer products, Google today gave notice to its loyal (but apparently too few in number)…
SEO Audit Tips: 8 Examples of Why Your Source Code Matters
When performing SEO audits, it’s incredibly important to dig into a website’s source code to understand what's present. Unfortunately, coding gremlins may…
Psst, Microsoft! Bashing Competitors Isn’t a Marketing Strategy
The Scroogled campaign isn’t to convince you Microsoft is the better search and email alternative. It’s to make you afraid of how…
Google Pays $7 Million to Settle Street View Snooping Case
The settlement ends a case against Google which dates back to 2010, when it was revealed that the company's Street View camera…
Google Panda Update Coming Within Days; ‘Next Generation’ of Penguin in Works
You can expect another Google Panda update to roll out this Friday or Monday, according to Google’s Distinguished Engineer Matt Cutts. Also,…
How to Start Building Your Author Rank: 6 Best Practices
Building identity around top content is now an integral part of a strong digital marketing strategy, especially considering Author Rank may be…
Locate and Analyze Search Term Data in AdWords Faster & Easier
One of the core tactics of PPC campaign optimization is search term analysis. Learn how to locate your raw search term data…
Google Glass Ban Gets Bar Big Publicity
A "dive bar" in Seattle has banned the augmented reality spectacles to preserve privacy. The bar's owner responded to angry Facebook commenters,…
Woman Comes Up Limp Yet Again in Google Search Suggestion Fight
Beverly Stayart has come up limp in her bid to hold search engines accountable for a search suggestion that links her to…
Matt Cutts: Merchant Quality to Affect Google Search Rankings
Google's Distinguished Engineer Matt Cutts has hinted at an upcoming Google update that is aimed at protecting searchers by lowering the rankings…
DON’T PANIC: Google’s Insanely Complicated Douglas Adams Interactive Doodle
Today's interactive Google Doodle featuring the famous words "DON'T PANIC" (in large, friendly letters on the cover) is in tribute to "The…
Mining Social Data to Create a Content Strategy
You can apply a smorgasbord of social data – from Facebook, Twitter, Google, Pinterest, and tools – in your strategic work to…
4 Important Points to Research Before Launching a New Website
If you’re redesigning or rebuilding your website, a hasty start or too much enthusiasm without research to support it almost always leads…
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