Google.
The Big Burden of Backlinks for Small Businesses
Backlink maintenance and management is a new burden that most small businesses are not equipped to handle. Many small businesses don’t yet…
Why Google Algorithm Updates Shouldn’t Matter
With the exception of historic changes to Google’s algorithm, such as the Panda and Penguin updates that fundamentally changed the way website…
What Does Apple’s iAd Global Expansion Mean for Search Marketers?
As paid search moves toward mobile, search marketers need to hone their ad buying skills and diversify their spend.
Amazon Echo Could Sneak Voice Search Into Users’ Living Rooms
Last Thursday, Amazon quietly released Echo, a device that uses voice command technology to answer questions, play music, and make shopping lists.…
Disney Fights Piracy With New Search Patent
To combat rampant Internet piracy, Disney has filed for and won a patent that will help filter out stolen content.
How Can SEOs Sell “Shiny, Sexy” Search?
In a panel discussion at ad:tech New York, Kevin Ryan of Motivity Marketing, Shreya Kushari of Digitas, and Hamid Saify of Deutsch…
Google Maps Adds New Features and Brighter Colors
In order to better serve its mobile customers and compete with the likes of Yelp and Foursquare in the mobile and local…
SEO in a World With a Code of Ethics and Without Search Engine Figureheads
In one 30-day period, we had a bit of a shakeup with three pieces of news that have the potential to change…
Are Scholarship Links Considered Unnatural by Google?
A lot of websites are creating scholarships so that they can ask colleges and universities to link to them. Should these links…
Election Day 2014: Google Doodle Finds Your Voting Location
In order to help searchers find their proper voting location, Google Doodle has made it as easy as apple pie.