Google.
Marin Software Raises $105 Million in IPO
Marin Software went public today. The online advertising management platform's initial public offering (IPO) raised $105 million, as the company sold 7.5 million shares of stock at $14…
Yahoo Bing CPCs Up? Here’s How to Combat Them
If you’ve noticed CPCs going up in Yahoo Bing, you’re not alone. Yahoo Bing made some subtle changes to its cascading bidding…
Google Sells Enhanced Campaign Benefits … But Are SMBs Buying?
Against a backdrop of mixed reactions to the new program, Google's Kesh Patel characterizes the AdWords enhanced campaigns as continued evolution into…
YouTube Now Gets More Than 1 Billion Unique Visitors Every Month
YouTube's milestone is important to more than 1 million content creators from over 30 countries who are earning money from their YouTube…
Google Unveils Keep Note-Taking Service
Google Keep, like rival app Evernote, allows users to jot down notes, make lists, record voice reminders and save photos that are…
New Targeting & Tools for Small Advertisers on Twitter
While the company positions for broader interest in its paid media products, it is expanding the tools and services it offers marketers…
Quality Score Insights From Microsoft’s Ping Jen
What is the difference between Bing Ads vs. Google AdWords quality score? Jen explains, and also offers his advice about recent vs.…
A Guide to Google’s Think Insights
Filled with insights, tools, case studies, consumer surveys, and trends for numerous industries, Google's Think Insights aims to provide one, definitive Google…
Google Flight Search Touches Down in Europe
People in the UK, France, Italy, Spain and the Netherlands now have access to Google Flight Search, its airline flight comparison service.…
Bing Links Images of People (Not Just Authors) to Web Pages
Borrowing heavily from the look of Google+ authorship, Bing is experimenting with small pictures on its search results pages – but the pictures…
Google Brings Huge NCAA March Madness Bracket to Search Results
Searching for the NCAA March Madness bracket? Search for [ncaa bracket] or [march madness] on Google and you'll see a giant box…
Why Digg Briefly Vanished From Google’s Search Results
The Internet was certainly talking about Digg today when people discovered the social news site was no longer appearing in Google's search…
SEO Diagnostics: Proactive and Reactive Diplomacy
When analyzing your SEO world, it's important to make a non-biased diagnosis of your progress. Use search engines to proactively study your…
Is Human Engagement Google’s New Ranking Factor for 2013?
As Google incorporates more end user signals and data, the safest way to have a natural footprint is to forget shortcuts. Always…
Paid Search Beyond Google: Social Media, Bing & Retargeting Ads
With the popularity of AdWords, advertisers can struggle to find other channels that are manageable and effective. These SES New York sessions…
99% of Facebook Employees ‘Like’ Mark Zuckerberg
Mark Zuckerberg has been voted America's most popular CEO. Google's Larry Page also ranked highly, ranking as the 11th most popular CEO…
Facebook Adding Hashtags #AboutTime
Love them or hate them, hashtags are reportedly coming to Facebook - sometime - and most marketers couldn't be happier. There has…
The Search Agency Launches Local Search Campaign Management Platform
The Search Agency has launched an automated alternative that lets search resellers get better results for small businesses doing local search -…
How Relationship Building Interlinks With SEO
Relationship building is becoming a more critical part of many aspects of SEO and SEM. Be genuine. Be unique. Be nice. Doing…
3 Reasons You Shouldn’t Turn Off Paid Search
There may be quality reasons why you don’t need PPC for everything your business does. It isn’t the silver bullet for all…
77% of Mobile Searches Happen at Home or Work [Study]
For its "Mobile Search Moments" report, Google and Nielsen also found that 59 percent of mobile searches occurred after 3 p.m., with…
eBay vs. PPC: Yes, Paid Ads Still Work
An eBay study on the effectiveness of paid search advertising claims that brand keyword ads provide no short-term benefits and negative return…
The Resurgence of Long-Tail Keywords in SEO
Long-tail keywords continue to be a powerful way to leverage search traffic, especially with the growing competition around highly-sought after core keywords.…
Don’t Hire Yoda to Run Your Search Marketing
Your goal as a marketer in high-stakes situations is to reduce the perceived risk of “worse.” To offer the best escape route…
How to Estimate the Break-Even Point of Paid Search
Is there a correlation between a price of a product or service and its CPC? Do keywords associated with high-priced products cost…
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