Google.
Your Guide to Structured Snippets for SEO
Structured snippets are going to change the way people find information on the Web, and you’ll need to adjust your optimization strategies…
Yahoo Beats Out Google to Become Mozilla’s Default U.S. Search Engine
Yahoo has inked a deal to replace Google as the U.S. default search option in Mozilla’s Firefox browser.
Google Adds New Features to Improve Shopping Campaigns
The platform introduced a number of new additions to help users manage their ad campaigns.
Google Officially Debuts “Mobile-Friendly” Labels
After much testing, Google has finally introduced user notifications within search results for mobile-friendly websites.
Google Discontinues Carousel for Local Search Results
For local categories such as restaurants, hotels, and nightlife, the horizontal Carousel at the top of the page has been replaced by…
A Quick Start Guide to Schema – Your Competitive Edge
Rich snippets can make your search results stand out, improving click-through rate and traffic to your site.
3 Basic Principles of Journalism to Consider When Writing Content for Google
Writing copy doesn’t always come naturally, but there are some basic principles of journalism we can apply to all the content we…
Ad Copy – 7 Key Steps for Adding Holiday Sparkle
If you haven't yet put together your holiday ad copy for paid search, or are still working on those final touches, here…
Amazon Steps Further Into Search With Amazon Echo
If you have a solid liberty of experiential content on your site, it will be many decades before Siri, Cortina, Google Now,…
How Location Data Can Change Search
Search could be further improved if search engines leveraged location data from our mobile devices to personalize and target results.