Topic

Google.

Algorithm updates, product launches, and two decades of covering the company that defines search. 8,712 articles
Latest in Google

Google Affiliate Network Shutdown: Who Profits?

Google has announced that it will wind down its Affiliate Network over the next few months to focus on newer CPA tools. Google's exit could be good news…

By Susan Kuchinskas · 18 Apr 2013

SEO

SERP Conditioning: How Google Maps & the Knowledge Graph are Stealing Organic Traffic

Users are being conditioned to check (and click) the area of Google's SERP design that prominently displays information pulled via Knowledge Graph,…

By Ben Goodsell · 18 Apr 2013

Mobile

SEO Tactics for App Stores, Mobile App Website Pages & Local Markets

Once an app is ready for download, the biggest challenge is getting users to find it, or even discover its existence. These…

By Jennifer Wong · 18 Apr 2013

PPC

The Critically Important Role of Bing Ads in Search Marketing

In trying to be more like AdWords, Bing Ads has mostly reached parity with AdWords. Importing campaigns into Bing Ads can now…

By Marc Poirier · 18 Apr 2013

Mobile

Google Glass eBay Auction Hits $90,000 Before Being Removed

The augmented reality eyewear yesterday turned up on auction website eBay. The listing reached $90,100.00 after receiving 28 bids, but was canceled…

By Lee Bell · 18 Apr 2013

PPC

Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

Need help getting started with Google Shopping? This series of six videos explains Google Shopping data feed best practices, reasons why you…

By Mary Weinstein · 17 Apr 2013

Industry

Google Fined $3,100 For Slanderous Search Suggestion in Japan

A Japanese court has fined Google $3,100 for an autocomplete suggestion that linked an innocent man to criminal acts. Google has been…

By Carly Page · 17 Apr 2013

PPC

AdWords Mobile PPC Performance: How it Stacks Up Against Desktop

Mobile and tablet campaigns will soon be included with desktop. How will this impact your results? This mobile vs. desktop PPC performance…

By Lisa Raehsler · 17 Apr 2013

Industry

Can Google be Trusted to Do No Evil?

Google has managed to build or acquire properties in which users just naturally leave tracks. Is it all part of a grandiose…

By Doc Sheldon · 17 Apr 2013

SEO

The Legacy of Spam

Link building isn't as easy as it once was. Google Penguin changed the game. Now, rather than building links “the easy way,”…

By Jon Ball · 17 Apr 2013

Industry

Bing & Yahoo Steal Tiny Bit of Search Market Share From Google

A month after hitting its highest U.S. search market share in February (67.5 percent), Google saw both Bing and Yahoo steal away…

By Danny Goodwin · 16 Apr 2013

SEO

Link Networks: Don’t Build Your SEO Strategy on a House of Cards

One of the most popular (and dangerous) to build a bunch of links quickly is by using a link network. Here's how…

By Julie Joyce · 16 Apr 2013

Analytics

Unruly Launches Real-Time Analytics Dashboard for Social Video

Unruly Analytics is a real-time gauge for brands and agencies who want to know how well they're doing in social video. Users…

By Greg Jarboe · 16 Apr 2013

PPC

March Madness = Search and AdWords Madness?

Another year of busted brackets, bets runs rampant, and anxious fans glued to NCAA college basketball action is in the books. So…

By Suren Ter Saakov · 16 Apr 2013

PPC

Click Fraud is a Small Problem in Search These Days

Click fraud still occurs in paid search, and at some level always will. However, the engines do a solid job at monitoring…

By Jason Tabeling · 16 Apr 2013

Industry

Google’s Eric Schmidt Calls For Civilian Drone Regulation

Yes, THAT Eric Schmidt is worried about privacy: "How would you feel if your neighbor went over and bought a commercial observation…

By Dave Neal · 15 Apr 2013

Industry

Report: Google Will Label Search Results to End EU Antitrust Probe

The three-year Google antitrust investigation might be over. An agreement means that Google must clearly label search results for its own services…

By Carly Page · 15 Apr 2013

Industry

Streetmap Lawsuit Accuses Google of ‘Cynical Manipulation of Search Results’

Google is the subject of yet another anti-competitiveness complaint, this one from UK Internet company Streetmap. The mapping alternative has had enough…

By Dave Neal · 15 Apr 2013

SEO

10 Killer SEO Landing Page Tips

User experience, site usability, and onsite engagement have become more important for major search engines in their assessment of a site's "rankability,"…

By Grant Simmons · 15 Apr 2013

PPC

Search Triggers: A Secret to More Powerful PPC Ads

Most people don't search for a solution to their problem until something triggers them to do something about whatever pain or longing…

By Howard Jacobson · 15 Apr 2013

Social

How Will Google Glass Change Internet Marketing?

Google Glass is going to be here in just a few months. Don't expect a tsunami of change all at once. Instead,…

By Jayson Demers · 15 Apr 2013

Industry

Weekly Rundown: Google & Spam, Search Malware, GM Back to Facebook & More

Google's Matt Cutts and former ex-Googlers talk spam, rankings, and SEO tips. Google has safer results than Bing, Yandex, and Blekko. GM…

By Danny Goodwin · 15 Apr 2013

SEO

4 Steps to Take After a Google Manual Penalty is Removed

The same activities that were responsible for ascending to number one in the SERPs were also responsible for your manual penalty. So…

By Chuck Price · 14 Apr 2013

Industry

Google Launches Inactive Account Manager, a Digital Last Will & Testament

Google now lets users opt to delete their data upon their death. The Inactivity Account Manager allows users to have their data…

By James Dohnert · 12 Apr 2013

Industry

Will Google’s Proposed Search Fixes End EU Antitrust Case?

Google has presented a list of concessions in a bid to address the European Union's concerns and put an end to a…

By James Dohnert · 12 Apr 2013

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