Google.
Google Analytics Gives Advertisers Bid Adjustments Report
Google Analytics now shows bid adjustment reporting, enabling advertisers who have linked their AdWords and Analytics accounts to run and analyze performance reports for each bid adjustment, and…
Fortune 500 Social Media: 77% Active on Twitter; 70% on Facebook
It's no secret that some Fortune 500 companies are behind the times when it comes to their social media. A new study…
Foursquare Opens Self-Service Advertising to Small Businesses
Foursquare will charge advertisers when a user looks at the larger listing for an advertisement within Foursquare, but also charge advertisers when…
Limited Edition Link Building Strategy
Having weird and outrageous items in your product range can attract a lot of attention. Even when such products aren't very lucrative…
Pros & Cons of Directly Translating Multilingual Content vs. Using a Native Writer
Should you translate, localize, rewrite, or use a combination of all of those? Here's a breakdown of some of the benefits and…
Summer Prep for a Very Merry PLA Christmas
With the recent changes and expansion of Google's Product Listing Ads (PLA) program, it's never too early to start preparing so you…
How Does Google Treat Hidden Text That’s Only Temporarily Hidden?
Many webmasters do fancy stuff with JavaScript and AJAX where text would technically be hidden until a user takes action, such as…
Ad & Marketing Execs See Facebook, LinkedIn, Google+ Investments Increasing [Survey]
Sixty-two percent said Facebook would see an increase in investment, while 51 percent said LinkedIn would, and exactly half stated Google Plus…
Google to Pay $8.5 Million to Settle Search Query Privacy Case
Google agreed to give $8.5 million to a handful of nonprofits as well as revise the language within its privacy policy in…
Does Duplicate Content From Terms & Conditions Affect Google Rankings?
Webmasters have long been told to never create duplicate content. But what about necessary duplicate content, such as privacy policies and other…
The 10 Days of Google Panda
Solve today's algorithmic challenges, and future-proof against Panda-monium! Here's a 10-day guide of Panda checks, tips and warnings that will assist in…
4 SEO Tips for Launching a New Website and New Brand
Launching a new website is hard. Launching a new brand with that new website can be downright madness. There's a lot to…
Use AdWords Scripts to Streamline Your PPC Optimization Efforts
AdWords Scripts allows users to work directly with Google AdWords API and pull data in Google Spreadsheets or other data housing software.…
Google Accounts for Nearly 25% of All U.S. Internet Traffic
Google has set a new Internet record. Twenty-five percent of all Internet traffic in the U.S. on average involves Google, according to…
How to Increase Conversions for Your Best (and Worst) Performing Keywords in 6 Steps
Want to increase qualified traffic, leads, and conversions? This six-step process will help you figure out which keywords are driving conversions, and…
PPC in 10 Minutes Per Day
In an ideal world, we'd spend much more than 10 minutes per day on our PPC accounts. But on hectic days when…
Why Negative Keywords are an Absolute Necessity in Your PLA Campaign
Are you maximizing your return on spend in PLA campaigns with negative keywords? Here's why negative keywords should be a strategic imperative…
Pinterest Bests Facebook on Ecommerce Content Sharing [Study]
Facebook is still the dominant provider of social logins and shared content but other networks are gaining favor as users seek variety…
Google, Yahoo, Facebook, Microsoft Urge ‘Greater Transparency’ in PRISM Letter
Letter asks that the government release its own transparency reports that show the number of individuals targeted and the number of accounts…
Welcome to AdWords Enhanced Campaigns: Top Tips From the Experts
July 22 is finally here, which means any PPC advertisers who haven't yet upgraded to Google AdWords enhanced campaigns are now being…
Google, Social & Content Marketing: Can We Quantify Quality & Qualify Quantity?
Google uses many quality indicators – inbound links, social signals, authority, PageRank, etc. – to determine the relevancy of a web page…
New Google Panda Update Rolling Out Now: What Changes Are Webmasters Seeing?
Despite Google saying they would no longer confirm any rolling Panda updates, they seem to have gone back on that and confirmed…
Google Paid Clicks Jump, CPCs Fall in Q2 2013; 75% Switched to Enhanced Campaigns
More than six million campaigns have been upgraded to AdWords Enhanced Campaigns so far and Google expects to have the remainder of…
Korea’s FTC Acquits Google of Antitrust Charges
The Korean FTC stated Google was not demonstrating an unfair advantage by preloading its search engine on Android mobile phones. While this…
Bing Autosuggest Expands to Take on Instant Search, Knowledge Graph In One Fell Swoop
Bing initially provided info directly in the search box for a celebrity, politician, athlete or a connection on LinkedIn with a public…
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