Topic

Google.

Algorithm updates, product launches, and two decades of covering the company that defines search. 8,711 articles
Latest in Google

Is Negative SEO a Fairly Easy Practice?

Given that any decision about the credibility of linking signals that is left up to a machine can't be correct 100 percent of the time, can we know…

By Eric Ward · 25 Nov 2013

Industry

Tell Google What New Features You Want in Webmaster Tools

Google's Matt Cutts has put out an open call on his personal blog asking for suggestions for what people would like to…

By Jennifer Slegg · 22 Nov 2013

SEO

Image Optimization: How to Rank on Image Search

Ranking on image search requires both the optimization of images and page elements to promote the ranking of those images in search,…

By Dave Davies · 22 Nov 2013

SEO

Link Building 101: Utilizing Past and Current Relationships

When launching a new link building campaign or a new website, building strong relationships will lead to great links, better visibility, better…

By Jon Ball · 22 Nov 2013

Mobile

Twitter Puts Mobile Front and Center for the Holidays

Holiday shoppers will be more mobile than ever this year and Twitter data shows many of them will rely on Twitter for…

By Rachel Pasqua · 22 Nov 2013

Industry

A New Google Shopping Experience in Time for the Holidays

Google has announced a better way to shop online with features that let you view product details with ease across devices -…

By Jessica Lee · 22 Nov 2013

Industry

‘Doctor Who’ Google Doodle Wants You To #SaveTheDay

Today's Google Doodle (or Whodle) commemorates the 50th anniversary of the hit BBC science fiction show "Doctor Who". The premise: the Doctor's…

By Simon Heseltine · 22 Nov 2013

Content

Effective Storytelling for Brands: How to Drive Discovery & Engagement

Storytelling always has been an art, and really is simple. Here are some tried and true tips to get your stories found…

By Ben Straley · 21 Nov 2013

Analytics

What You Can Learn From Google Analytics Mobile Reports

The Google Analytics mobile reports will help you understand which devices people are using to view your website, let you compare conversions…

By Anna Lewis · 21 Nov 2013

Industry

U.S. Holiday Trends & Forecast: Top Shopping Days, Hot Searches, Mobile Shoppers

The shopping forecast for the 2013 holiday season shows no signs of slowing, even in a sometimes-uncertain economy. Data predicts people will…

By Jessica Lee · 20 Nov 2013

Development

Matt Cutts: Create Unique Meta Descriptions for Your Most Important Pages

"The way I think of it is you can either have a unique meta tag description, or you can choose to have…

By Jennifer Slegg · 20 Nov 2013

Social

1 Pinterest Pin = 2 Site Visits, 6 Pageviews, 78 Cents

Data coming from social analytics company Piqora said a single pin pays dividends to brands over time - up to several months…

By Jessica Lee · 20 Nov 2013

SEO

8 Reasons Your Reconsideration Request Will Fail

Google has made the process of applying for reconsideration of a site very difficult. If you're one of the unlucky ones struggling…

By Marie Haynes · 20 Nov 2013

Mobile

Google’s Matt Cutts: Responsive Design Won’t Hurt Your SEO

There are fewer SEO drawbacks when using responsive design versus a lightweight mobile version, but a mobile site can work just as…

By Jennifer Slegg · 20 Nov 2013

Development

Google’s Your Money or Your Life Search Quality Ratings: What Webmasters Need to Know

Here's what webmasters should do to ensure that if they have a site with pages that could be considered a YMYL page…

By Jennifer Slegg · 19 Nov 2013

Industry

Google Pays $17 Million to Settle Apple Safari User Tracking Case

Google has agreed to pay a settlement of $17 million to 38 U.S. states in order to end a probe into claims…

By Dan Worth · 19 Nov 2013

SEO

Bing Webmaster Tools Connected Pages Let You See Owned Content Search Terms

Bing has introduced Connected Pages, a feature that lets you claim your owned content properties (e.g., your Facebook business page, LinkedIn profile,…

By Thom Craver · 19 Nov 2013

PPC

Search Engine Traffic Drives Most Ad Clicks on Websites [Study]

Chitika released findings today that showed the click-through rates of ads on websites were highest when visitorscame to that website from the…

By Jessica Lee · 19 Nov 2013

Development

3 Reasons Why SMBs Should Have a Website-First Marketing Strategy

Your website represents your brand, engages prospective customers, and converts your traffic into customers. Rather than prioritizing channels that drive traffic, focus…

By Jay Taylor · 19 Nov 2013

Industry

Google Blocks Child Abuse Images on 100,000 Search Terms

Google will block more than 100,000 unique search terms that could lead to the discovery of child abuse images. Google has added…

By Michael Passingham · 18 Nov 2013

Industry

Google: 25,000 Government Requests for Data in First Half of 2013

Data released by Google shows that requests rose from 21,389 to 25,879 between the second half of 2012 and the first half…

By Dan Worth · 18 Nov 2013

Industry

Google Wins Book Lawsuit: Judge Rules Digitization Service ‘Fair Use’

Google has won its eight-year battle with The Authors Guild over its Books service, with a judge ruling that Google's use of…

By Michael Passingham · 18 Nov 2013

Video

Make Way for YouTube Partner Channels in Online Video Rankings

The latest data from comScore showed that 189 million Americans, 87.1 percent of the U.S. Internet audience, watched 49.1 billion online content…

By Greg Jarboe · 18 Nov 2013

Content

Claim 2014s Biggest Easy Traffic Opportunity in 3 Easy Steps

Want to quickly grow traffic from the content you already have or what you already rank for? This guide to auditing your…

By Simon Penson · 18 Nov 2013

SEO

Google+ & SEO: How Google+ Impacts Search Results

Google+ can be a powerful component of your digital marketing strategy. The personalization impact of Google+ is strong. Posts can rank in…

By Eric Enge · 17 Nov 2013

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