Google.
Moz Ranks Ranking Factors
Following SearchMetrics' study on the factors that improve Google rankings, Moz actually ranked the factors. The studies saw eye-to-eye on technical factors,…
Google Updates: Post-Alphabet, Post-Android Peegate, Post Quicker in Hangouts
Google's restructuring under Alphabet took the spotlight, though the company did do other things this week, such as updates to Android and…
Yandex: Playing the Cards to Win
Working on improving its advertising opportunities and product offerings, Yandex will be a necessity if Google is ultimately forced out of Russia.
Will Google’s Algorithm Give a Boost to the Dot Brand?
Google changes its algorithm based on current search behaviors so it makes sense that Dot Brands don't affect ranking - however, there's…
How to Clean Up Unnatural Links from Freehost Microsite Spam
Spam linking was once very common and still works well, though this columnist believes Google will crack down on these links during…
Alphabet: What’s Going to Happen to Google Advertisers?
Industry experts say Alphabet, which separates the profitable parts of Google's business, highlights the company's weaknesses but may also be good for…
Minimizing Errors With the HREF Language Element
Motoko Hunt offers these tips for ensuring your HREF language elements are linked correctly in your global sites for maximum search optimization.
The Perils of Negative SEO: What You Need to Know
Negative SEO, such as spamming competitors, can be devastating to your site. As a result, monitoring your link profile is an essential…
Testing the International Googlebot, Simplified
Following an article on Google crawling from non-U.S. IP addresses, this columnist tests the Locale-Adaptive Testing Tool across 13 different languages and…
Your Email Marketing May Impact Your Rankings
Google was just issued a patent based on tying its rankings with email spam. While that patent shows what could be, rather…