Google.
WordStream Enhances AdWords Grader: New Benchmarks, Monthly Reports, Mobile PPC Scores
Search marketing software and service company WordStream announced updates to its free PPC auditing tool, the AdWords Performance Grader, which include updated performance benchmarks, mobile ad analysis, and…
Google & Bing Agree: Past SEO Success Guarantees You Nothing Today
Google's Matt Cutts and Bing's Duane Forrester have weighed in on the topic of why older domains that have had success in…
Google Buys AI Company DeepMind, May Have Big Plans for Search
Google reportedly has spent $400 million to buy a London based artificial intelligence company called DeepMind. Neither firm offered up more information,…
How to Make the Most of Google Analytics Acquisition Reports
Understanding how users reach your website is fundamental to planning your marketing activity and increasing relevant traffic to your website. The place…
2014 AdWords Wishlist
Enhanced campaigns, image extensions, third party reviews... Fantastic features that have improved performance for search marketers. But we always want more, don't…
Matt Cutts: Facebook, Twitter Social Signals Not Part of Google Search Ranking Algorithms
Says Cutts: "As far as doing special specific work to say 'you have this many followers on Twitter' or 'this many likes…
Google Search Features Images, News or Shopping Results 34% of the Time [Study]
SEO technology company Conductor has published research that looks at how many search results had a healthy number of "blue links," what…
How to Write Headlines Google Will Love & You and I Will Click, Read, and Share
The best headlines are ones which marry SEO with emotion. They are the ones we want to click on but they are…
Understanding Seasonality in Search
A good analytical organic search tactician should do their homework in year-over-year by month analysis and not simply in month-over month ongoing…
Can You Build Buzz Like Brands Advertising in the Super Bowl?
Brands have begun building momentum around their Super Bowl ad campaigns. So what are the keys to being successful in a pre-launch…
6 SEO Predictions for 2014
Expect to start seeing the impact of Hummingbird in full force, significant additions in natural language search capability, the impact of Google+…
States Legalize Marijuana, But Google, Facebook, Twitter Just Say No to Pot Ads
Cannabis dispensaries want to be able to advertise their products using the same online channels as every other business and website. However,…
Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers
Users on the go looking for a business’s phone number in the search results expect to be able to access that number…
7 Content Marketing Tips to Recover From Google Penguin
If you're still suffering from Google's Penguin update, it's important to realize that link removal isn't enough. It's time to focus on…
Google Changes Smartphone User-Agent
Google is changing the user-agent they use when crawling content for smartphones. Ensuring mobile searchers find relevant and usable pages is an…
Google Webmaster Tools Updates Crawl Error Reports
The new crawl error reports will make it easier for webmasters to track down crawl errors, why they are happening, and how…
Google Search Results Add Details About Notable Websites
Using Knowledge Graph data, Google has made a change that gives searchers extra information about websites listed in the search results, such…
A New Look for Google AdWords Rolling Out Now
This week, Google announced AdWords will have a new look and feel that's more consistent with other Google products. Updates included more…
Don’t Stick a Fork in Guest Blogging Yet…
Google's Matt Cutts has issued a warning shot to low-quality guest blogs. No one would argue that spammers haven't been abusing guest…
What is Duplicate Content?
Duplicate content comes in many forms on the web, and each one can negatively impact your SEO efforts. Here are the most…
How to Integrate Content Marketing – Your Path to ROI
By integrating your content marketing with all the other elements of your marketing, sales, and branding processes, your content will have a…
New Google Shopping Overview & 4 New Tools
Google Shopping's latest campaigns structure changes the already significant paid Product Ads on Google Shopping completely. Google Product Listing Ad (PLA) structure…
Matt Cutts Says ‘Stop’ Guest Blogging for SEO: Here’s Everything You Need to Know
Google's Matt Cutts, in a personal blog post, declared that "guest blogging is done" as an SEO tactic, setting off a firestorm.…
5 Critical Factors for Optimized Mobile PPC Targeting
Consider reviewing these tactics within your mobile campaigns and making some adjustments to improve your results. If you aren't yet fully invested…
iBeacon: Goodbye Showrooming, Hello In-Store Purchase
Apple's iBeacon, an indoor positioning system that uses the latest version of Bluetooth, holds much promise for mobile advertising and location-based marketing.…
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