Google.
Google Starts Penalizing Sites for Rich Snippet Spam
Google is going after websites that misuse structured data markup. The new penalty affects websites that violate Google's rich snippets guidelines, such as including authorship on home pages…
4 Tactics to Drive Incremental Local SEO Performance
After you've covered all the local SEO basics, explore these additional opportunities to enhance the program and further improve results: Google+ verification,…
Google Gives More Prominence to First Playable Music Video Search Result
Searching for a music video on Google? Maybe "Locked Out of Heaven" by Bruno Mars or "Get Lucky" by Daft Punk? Now…
Google Adds 1,000+ New Categories to Places Dashboard
Google is making some new changes to Google’s Places for Business in order to make it easier for users to find businesses…
Google, Europe Near Antitrust Deal, Really This Time?
With its latest offer, Google has effectively settled the three year probe and has dodged a potential $5 billion fine. While the…
Google Vows to Reduce Fake YouTube Views
It's unclear how many "fraudulent" views YouTube videos have been racking up, but Google said that its incoming measures to monitor views…
5 Social Media Profile Optimization Tips for Brands
Optimizing a social media profile is easy and only takes a few minutes. Here are five recommendations on how to give your…
Yahoo Wants Back in the Search Game
Yahoo is rumored to be planning a return to search – both organic and paid. CEO Marissa Mayer has reportedly spearheaded two…
Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free
Solving problems for free can result in links, branding opportunities, foster positive relationships, boost your authority, and even help establish your company…
How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts
Advertisers must seize the opportunity to capture and engage potential consumers across mobile devices. With 2014 shaping up to be a banner…
Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment
If you're a small business owner, you don't have time to waste trying to wade through Google's constantly shifting guidance on SEO…
Yahoo Updates Its Local Search Results
Yahoo gives its local search results a facelift with merchant snapshots that offer detailed business information, including a company overview, hours of…
AdWords Patent Infringement Costs Google Big Money
The court in Virginia has ordered Google to pay a royalty for all AdWords advertising revenue to Vringo for patent infringement, for…
Index Your Content Faster With the Fetch as Google Tool
Have new content that you'd like to be discovered and found in Google's search results more quickly? Within Google Webmaster Tools is…
Take Your Mobile App Marketing Campaigns to the Next Level With Deep Linking
The benefit of using deep links for mobile apps is the ability for marketers to bring users directly to a specific location…
Matt Cutts: Using Article Directories for Links? Just No
If somehow you're still using article directories as a link building tactic in 2014, just don't. In his latest webmaster help video,…
6 Google Search Changes You May Have Missed
With Google constantly testing new features and making updates to its search product, we thought we'd round up some of the latest…
Link Network Buzzea Calls Google Penalty ‘Abusive’
It's been a few weeks since Google's Matt Cutts publicly announced the demise of the link networks (remember Backlinks.com and Anglo Rank?).…
Building a CRAP SEO Content Strategy
How concepts and connections, relevance and relationships, authority and authenticity, and promotion and prominence (pardon the unfortunate acronym) provide guidelines for a…
Global Mobile Advertising Opportunities: Brazil. Russia, India & China
Mobile advertising is on the rise in Russia, India, Brazil, and China, which are all experiencing huge growth in the number of…
WordStream Enhances AdWords Grader: New Benchmarks, Monthly Reports, Mobile PPC Scores
Search marketing software and service company WordStream announced updates to its free PPC auditing tool, the AdWords Performance Grader, which include updated…
2014 Industry Survey Reveals Salaries, Top SEO Tools & More
Moz has released the results of their 2014 Industry Survey, which sheds light on salaries for various roles, top marketing activities and…
How Video Site NDN is Driving 500 Million+ Video Views Per Month
NDN ranks ahead of Amazon, VEVO, Microsoft, Vimeo, and Turner Digital in the latest comScore video rankings. So, it's worth knowing more…
Google & Bing Agree: Past SEO Success Guarantees You Nothing Today
Google's Matt Cutts and Bing's Duane Forrester have weighed in on the topic of why older domains that have had success in…
Google Buys AI Company DeepMind, May Have Big Plans for Search
Google reportedly has spent $400 million to buy a London based artificial intelligence company called DeepMind. Neither firm offered up more information,…
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