Google.
eBay vs. PPC: Yes, Paid Ads Still Work
An eBay study on the effectiveness of paid search advertising claims that brand keyword ads provide no short-term benefits and negative return…
The Resurgence of Long-Tail Keywords in SEO
Long-tail keywords continue to be a powerful way to leverage search traffic, especially with the growing competition around highly-sought after core keywords.…
Don’t Hire Yoda to Run Your Search Marketing
Your goal as a marketer in high-stakes situations is to reduce the perceived risk of “worse.” To offer the best escape route…
How to Estimate the Break-Even Point of Paid Search
Is there a correlation between a price of a product or service and its CPC? Do keywords associated with high-priced products cost…
Flu Shots & Symptoms: The Winter 2013 Outbreak of PPC Spending
Pharmacies made impressive use of the flu outbreak, the public attempted to diagnose themselves whether it was for the flu or otherwise,…
Google+: A Quick Start Guide
If you've been sitting on the sidelines expecting Google+ to fade away, forget it. No serious marketer can afford to ignore the…
Google St. Patrick’s Day 2013 Logo Gets Animated With Irish Step Dancing
Google is wishing users a happy St. Patrick's Day today with a cute animated Google Doodle featuring a group of six Irish…
Does Latest comScore Data Indicate Online Video Viewing Is Moving Sideways?
178 million Americans watched 33 billion online content videos in February, while the number of video ad views reached 9.9 billion, comScore…
Digg Plans to Build RSS Reader to Replace Google Reader
Digg hopes to identify and rebuild the best of Google Reader's features, but also advance them to fit "the Internet of 2013",…
Google Grabs More Search Market Share, Now at 67.5%
Google now owns 67.5 percent of the U.S. search market. After reaching 67 percent for the first time in November and repeating…