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Travel Agencies Aggressively Targeting Hotel Brand Name Keywords in PPC [Study]
A BrandVerity study examining how many online travel agencies featured ads in paid search results when searching for a hotel's brand name…
Google AdWords Bidding Strategies: The Complete Guide
While bidding strategies have evolved over time, there are several core bidding types available in Google AdWords. Use this guide to skillfully…
Writing Content for Users vs. Search Engines: Is There Still a Difference?
Keywords are less crucial than they once were now that algorithms have progressed well beyond simply synonyms. They're beginning to be able…
Google Inks Cross Media Ad Deal With Publicis
Google has reportedly signed a multi- million deal with MediaVest, part of Publicis. The agreement means guaranteed ad investment in YouTube, web…
Google+ Hangouts on Air, Videos & Photos Enhancements Revealed
Google+ unveiled a series of 18 enhancements and upgrades across their photo, video and Hangouts offerings today. Most notably, the social giant…
Matt Cutts: Larger Websites Don’t Automatically Rank Higher on Google
Having a large amount of indexed pages doesn't automatically give you a higher ranking, but having more pages provides more potential for…
21 Best FREE SEO Tools for On-Page Optimization
To reach the top of the SERPs and stay there, your website must deserve to be there. It needs to be the…
30 Quick & Easy Ways to Increase Your Site’s Linkability
Little changes can have big results. Here's a list of a few quick things that any client can do on his or…
Social Video ROI: Relationships That Convert
Social video is most apt to be successful for your business when you stop thinking about "going viral" and really focus on…
Gamification in Marketing: Lessons from the Khan Academy Website
Your website may not be as popular as Khan Academy, and you probably aren't teaching math, but you can use valuable principles…