Google.
Google HUD Glasses: Possible Features & Implications for Marketers
A heads up display would likely integrate Google Goggles, Google Voice Search, Local Search, some iteration of OCR technology, and a camera. Here are examples of how the…
Google’s Patent Battle With Microsoft & Apple Escalates
Microsoft has filed a formal complaint against Motorola with the European Commission over what it sees as a clear abuse of its…
Google Enhances Ad Sitelinks
Google is upping its game with improvements to ad sitelinks. The new sitelink option gives users more options while delivering more clicks…
Google Forecloses on Mortgage Comparison
Is a new version of Google’s mortgage comparison service in the works? After scaling back the service in November, mortgage comparison went…
The Trouble with Tribbles: Beyond Google’s Cookiegate Browser Settings Hype
Google’s circumvention of Safari privacy settings is just the tip of the user tracking iceberg. Privacy and user experience are in serious…
Yandex Adds Social Search Results, Partners With Twitter
Russia’s top search engine Yandex has made two big moves on the social search front. In addition to incorporating content from popular…
Microsoft Snipes (Only) at Google Over Browser Settings Circumvention Controversy
Microsoft accused Google of circumventing Internet Explorer user settings in a blog post Monday but forgot to mention this information was released…
4 Foundational Secrets to Effective PPC Advertising
As you plan your next AdWords campaign, be willing to spend for results, but start by spending your creative energy first. How…
Yelp Reviews Aid Local Search Optimization on Apple Siri Results
The hypothesis: Yelp reviews are a primary optimization key for local listings in Siri. Here are the results for one experiment designed…
Enterprise SEO: 4 Trends to Watch in 2012
In 2012, we can expect to see further corporatization of SEO in the enterprise; rich snippets proliferate (and spam); an increasing need…
Google Accused of Tracking Safari Users
A report says Google was ignoring settings on Safari intended to block tracking tools. Google platforms were reportedly able to log user…
Verified Accounts Launch for Facebook VIPs
Facebook has unveiled an authenticated account system which will target accounts of celebrities and popular figures with a large number of subscribers.…
Google, Facebook Offer News Sites Lessons on Ad Targeting [Study]
Only three news sites - CNN, Yahoo News and The New York Times – out of 22 appeared to use high levels…
4 Localization Tips for Savvy Global Businesses
International websites are a serious game and require serious thought and attention. Here are some top tips on how to tackle the…
Twitter Makes HTTPS the Default Setting for Users
Twitter will use encryption by default when users sign in. Although Twitter is making HTTPS the default setting for users, you can…
Google Falsely Flagged as Malware by Microsoft
The world’s most popular search engine was falsely identified by Microsoft as malware for four hours on Valentine’s Day due to a…
App Store Optimization
The arena of app stores is much like the way organic search results used to be. Knowledge on app store optimization can…
Social Media Insight from 6 Successful Brands on Google+
Google+ is slowly but surely attracting a more diverse user base and big brands are taking notice. Many have fully integrated the…
Spring Forward with Search Strategies for Travel Marketers
We are quickly approaching the travel industry’s high season. Roughly 40 percent of the industry’s annual impression volume takes place between May…
DuckDuckGo Hits New Milestone: 1 Million Searches
DuckDuckGo has good reason to quack. The small startup search engine announced that it received more than 1 million searches for the…
Romney, Gingrich Latest to Join the Search Engine ‘Spreading’ Game
Hey, you know what this country needs? Another reason to keep normal people out of politics. Rick Santorum’s icky problem might be…
Nomenclature: The Industry Case For and Against SEO
"SEO is dead" is the debate that just won’t die. Last week, Andy Betts inspired us to consider again the role and…
Beginner’s Guide to Google Analytics: What to Track
Before you can do anything else with Google Analytics, you need to understand what you're trying to track and why. Here are…
SEO: A Force for Good
Think about what the web would look like without SEOs working to help legitimate sites rank for the terms that they should…
How Local Small Businesses are Evolving Their Online Marketing Strategies
Small businesses are merely scratching the surface when it comes to penetrating the web for marketing needs. Are decades-old mom-and-pop businesses finally…
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