Google.
If You’re Only Measuring Links, You’re Wasting Time
SEO is so much more than just acquiring links. Our industry is infested with executives evaluating SEO performance based on link numbers, but links don't tell the whole…
Marissa Mayer: Yahoo Will Focus More on Search, Core Products
Yahoo's CEO shared her future plans, telling investors that the company will start to double down on things that made it successful…
Paid Search Growth Continues to Slip, CPCs Down But ROI Improves in Q3 2012
Q3 2012 reports point to continued slow growth in paid search, with rising mobile search click share and spend. Adobe, RKG, Covario,…
6 Reasons You Should Use Market Surveys in Link Building Campaigns
An in-depth market survey on behalf of your client can be a rich source of original material that brings you many content…
3 Metrics to Measure Customer Happiness on Your Website
Can you measure customer happiness when it comes to the web? Yes! You need to look at bounce rate, time on page,…
How to Forecast the Future Value of SEO in 7 Steps
Developing a discipline of forecasting and using that information to focus on the most attractive value opportunities in the competitive field of…
Google Adding Explanations to Knowledge Graph
Google is adding explanations to the “People also search for” section of the Knowledge Graph panel, to offer additional information and help…
The Golden Rules Of Link Building
As much as link building has been shaken up of late, several things remain the same. Many of the same ideas and…
The Many Shades of Google’s Link Disavow Tool
The disavow tool is a very valuable tool to webmasters who need more control over off-site issues affecting their search rankings, but…
Using Web Analytics for PPC Optimization: Advanced Techniques
By intelligently analyzing advanced web analytics data, you can glean new insight and optimize your campaigns like never before. These three advanced…
Google AdWords Policies Crack Down on the Use of DKI & ‘Buy’ in Ads
We don't yet know how strictly Google will enforce this new policy demanding “meaningful ad text,” but we know Google is proactively…
Google Plans to Combine Mobile & Desktop Ads
Google plans to combine desktop ads and the less profitable mobile ads into one offering, according to CEO Larry Page. In the…
Google, Penalties & the Disavow Links Tool: The Big Game Theory
Google’s new tool allowing people to delete spammy backlinks you don’t trust has been met with much fanfare as the “answer” to…
5 Virtues to Help SEOs Achieve Workplace Enlightenment
SEO professionals are constantly coping with never-ending Google updates, but you can achieve enlightenment working in the search industry. Here are five…
Guidelines for Running a Successful Competitor Brand Name Campaign
Bidding on competitor based keywords is often a highly debated paid search strategy. While some may frown on it, there is plenty…
Dialing Into Success with Google AdWords Call Tracking
The need to track calls is great, but it can be challenging. Google’s Call Extensions are great for getting top-level reporting on…
Expenses, Motorola Losses Eat Into Google’s $14.10 Billion Q3 Revenue
Google accidentally reported their earnings early today. This was the first quarter with full Motorola reporting and though core business revenue was…
Google Q3 Financial Report Leaks Early, Halts Stock Trading
Google’s Q3 2012 earnings report was accidentally leaked early today when it appeared on the SEC website well ahead of its typical…
How to Focus on the Key Analytics Metrics
There are quite a few analytics solutions, so which one is the best and will increase your bottom line? KISSmetrics & Crazy…
Qihoo Search: Dead on Arrival?
Launched August 16, Qihoo Search was the latest search engine to hit China and became one of the largest traffic sources in…
SEMPO Appeals to FTC for Updated Search Engine Disclosure Guidelines
Search marketing professional organization SEMPO has written the U.S. Federal Trade Commission in support of a review and revision of their 2002…
Hardcore PPC Tactics at #Pubcon
The Hardcore PPC Tactics session at PubCon promised to share cutting edge PPC techniques and explain innovative PPC tactics that you can…
Google Disavow Links Tool Now Available
The long-awaited Google Disavow Links Tool is now available. Google’s Distinguished Engineer Matt Cutts announced the new Google Webmaster Tools feature today…
Google Expands Search Results to Include Calendar, Drive
Google has extended its Gmail search field trial to include results from Google Calendar and online documents applications in Google Drive, as…
Structured Data First Steps: Adding Schema Location Markup to Your Website
Structured markup data and microformats are becoming extremely important. If you don’t start now, you're going to be behind. Here's how to…
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