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SEMPO Appeals to FTC for Updated Search Engine Disclosure Guidelines
Search marketing professional organization SEMPO has written the U.S. Federal Trade Commission in support of a review and revision of their 2002 guidelines for search engine disclosure of…
Google Expands Search Results to Include Calendar, Drive
Google has extended its Gmail search field trial to include results from Google Calendar and online documents applications in Google Drive, as…
Structured Data First Steps: Adding Schema Location Markup to Your Website
Structured markup data and microformats are becoming extremely important. If you don’t start now, you're going to be behind. Here's how to…
How to Structure Your AdWords Account for Optimal Split Tests
Split testing is a powerful way to trial two or more options for an element of your campaign and be reasonably confident…
5 Myths About Search Data
The notion that Google owns all the data is just one of a number of myths about search data. Google is just…
Animated “Little Nemo in Slumberland” Google Doodle for Comic Strip Anniversary
Google is celebrating the 107th anniversary of the Little Nemo in Slumberland comic strip with an interactive comic on their homepage. Watch…
How to Prove the Value of SEO in 10 Minutes
Want (or need) to convince others about the importance of organic search and SEO as a referrer of traffic, as well as…
9 Ways to Maximize AuthorRank – Focus on People, Not Metrics
With authors, it isn't just about the writing skills of an individual – it’s also about their social profile. Building a relevant/targeted…
The Demand for Extreme Differentiation in Your Content Strategy
We have all heard it said many times: "Content is king." In general, this statement is true, but it needs some qualification.…
Google Launches AdWords Credit Card for UK SMBs, Expands in U.S.
Google has extended the AdWords program that offers advertisers a credit card with rates of 8.99 to 18.99 percent. Now, SMBs in…
A Cure For the C.O.L.D. (Casualty of Linking Distraction)
Working in the search industry, it's all too easy to think you're somehow falling behind if you aren’t on the bleeding edge…
Apple’s Passbook: Mobile Local Search Identity Starts to Materialize
Passbook’s flexibility, combined with its on-deck positioning in iOS, will make it a powerful tool for users to organize all of their…
Eric Schmidt: Google vs. Apple Fight a Big Win for Users
The ongoing battle between Apple and Google for supremacy in the mobile market is the "defining fight" in the industry, says Google's…
Google Rolls Out Massive Street View Update
Google started rolling out its biggest update to Street View ever, updating 250,000 miles of roads. It's even available on iOs 6.…
Google Play TV Shows, Movies, Music Debut on Google TV
Google has released its Play software and media service to the Google TV platform. The update will allow Google TV users to…
Google Panda & Penguin: A New Way for SEOs to Measure True Impact
How is the overall impact of a Google Panda or Penguin update/data refresh measured, beyond Google’s own numbers? PM Digital’s Clay Cazier…
Why PageRank Doesn’t Matter
The signals Google uses are numerous and fluid. With over 200 signals used to rank a website, it's about balance. Chase one…
5 Pieces of Damn Good Advice for Social Media Marketers
At the heart of things, social media marketing is about listening, learning, and communicating. If we can keep those things at the…
Why Email Marketing Shouldn’t be an Ugly Stepchild
Email is an essential element in any modern small business marketing strategy. Once operationalized, small business owners will find that launching social,…
Google Updates Above the Fold Page Layout Algorithm
Google’s Matt Cutts has announced the first official update to January’s Page Layout algorithm, designed to reward sites with content, rather than…
53% of Organic Search Clicks Go to First Link [Study]
When it comes to paid search, 55 percent of search engine results pages have ads. Although 61 percent of paid search ads…
4 Google Analytics Features You Probably Haven’t Used
With every new feature, Google Analytics becomes more powerful, but also more complex. Hidden in the nest of menus are 4 powerful…
How to Create an Editorial Calendar That Will Grow Your Audience
Editorial calendars can help content managers, SEO professionals, and businesses organize content and blog posts efficiently and develop a content machine that…
How & Why to Measure PPC Account Health
Are you wasting marketing dollars on queries that never convert? It’s time to find out. After conducting a good search account audit…
Winning Friends, Influencing People: 71% of SEOs Report More Company Buy-In
The trends suggest SEO has been increasingly maturing in the organization and the barriers of skepticism that have historically kept enterprise SEO…
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