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End of Year Housekeeping for Robust SEO Campaigns
For most of us, December is the quietest time of the year in the SEO industry. Now is the perfect time to do some housekeeping. Here’s how to…
Have You Had This Shopping Experience Recently?
Google Analytics posted a great little video to their YouTube channel today which provides a cautionary tale as to the online shopping…
Forget Rankings: Here Are 6 SEO Metrics That Matter
Validating your work gets easier when you know the right metrics to share – and how to explain them to your client…
Social PR Tips to Get Fit for 2013 Digital Marketing
Create a relationship with your audience before the sales cycle starts. Marketers offer tips on how smart brands can gain market share…
Citation Neighborhoods: How to Gain a Local Search Monopoly
An overview of major citation neighborhoods – local search engine properties, large directory sites, social media sites, review sites, and niche local…
Google AdWords Geo-Targeting Settings: How to Stop Losing Money
The default Google AdWords setting actually opens your campaigns up to the possibility of generating clicks from locations outside of your geo-targeting…
Google’s Zeitgeist Video Gets You Right… There
If you were thinking of stabbing yourself in the eye after reading the data from Yahoo's 2012 search trends, we don't blame…
Why Your PPC Ads Must Meet the True and Positive Needs of Prospects
Because people are most often and powerfully motivated by some combination of fear and greed, we focus their attention on the various…
Did $2 Billion in Google Tax Money Disappear in Bermuda Triangle?
Google shifted $9.8 billion in revenue to Bermuda in order to avoid paying $2 billion in global taxes, Bloomberg reported. The search…
Gangnam Style, Royal Wedding, Olympics Top Google UK 2012 Searches
Google’s Zeitgeist report is out and provides an overview of what people in the UK concerned themselves with during the past year.…
FTC: Mobile App Developers Still Failing to Protect Kids
The FTC has issued a report on software apps that criticizes their trampling of the privacy of children The report, "Mobile Apps…
AdWords Christmas List: 6 New Features Google Should Add in 2013
What I really want to unwrap are a few gifts from Google. My 2013 Christmas wish list includes a few new AdWords…
Google AdWords Bulk Edit Facility: 4 Key Use Cases
The new bulk edit facility in the AdWords interface is a long overdue move that replicates some of the best features of…
YouTube Takes Flight Aboard Virgin America Airlines
Google has signed a deal to provide in-flight YouTube videos on Virgin America airlines. The company said that it had agreed to…
Google Forces Raven Tools to Kill Rank Tracking Tool
Raven Internet Marketing Tools is discontinuing its popular rank checker tool. This decision comes after failing to pass an annual Google AdWords…
Ada Lovelace Google Doodle Celebrates First Computer Programmer
Today's Google logo celebrates mathematician Ada Lovelace, widely credited as the world’s first computer programmer. Her work on Charles Babbage’s Analytical Engine…
Bing Social Search: 4 Keys to Higher Organic Click-Through Rates
Bing continues incorporating social into its search results – with Facebook Likes and a unique people algorithm that recommends industry experts. Optimizing…
Consumers Spend 20-30% of Time Online in Social; Ad Tolerance Improving [Study]
You’ll find consumers spending more time on social networking sites than any other site category on the web today, according to a…
YouTube Unveils New Look to Increase Channel Views, Subscriptions
The redesign aims to help users find their favorite channels and “subscribe, subscribe, subscribe.” By encouraging more users to subscribe to the…
Best Practices for Building Your 2013 Enterprise SEO Campaign
Enterprise SEO captures and builds upon opportunities not just across your site, search and social campaigns but also the interplay of data…
3 Holiday PPC Tips for Ecommerce Advertisers With Thousands of Products
When you have (tens of) thousands of products, each with a different price and margin, and multiple categories, PPC life can get…
SEO Audits & the Web Developer Plugin: 12 Helpful Features for the Technical SEO
When performing SEO audits, the right tools can make it easier to collect the necessary intelligence. Here’s a walk-through of 12 helpful…
7 Small Business SEO Tips
Google’s updates are frequent and the rules of the game do shift, but the major elements of onsite SEO and backlinks have…
8 Changes to Google AdWords in 2012 You Shouldn’t Miss
Google has introduced new ad formats, AdWords settings and a few high profile tests. This year saw a lot more aggressive monetization…
‘The Big Change’ That’s Reshaping Modern Link Building
Almost everyone who is on the web today has the ability to help push, spread, and migrate URLs to the far corners…
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