Google Analytics.
SEO and PPC Need to Stop Being Enemies
If SEO and PPC worked together, marketers could do their jobs much better - and make a lot more money for their companies.
Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now
When dealing with Panda attacks, it’s extremely important to understand user engagement from both a desktop and mobile standpoint. Webmasters need to…
How FREE Website Call Conversion Tracking From Google Will Benefit You
If a large percentage of your website sales happen over the phone, this is a huge announcement by Google that they will…
Google AdWords Conversion Values Add Multiple Currency Support
AdWords will now convert the payment currency for online retailers promoting products from an AdWords account that is billed in one currency…
Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]
In a session at BrightEdge’s Share 14 event, brands discussed how they've shifted their approach in a keyword "(not provided)" world.
10-Point Google Analytics Implementation Checkup
Here are some of the most important areas to review when you first gain access to a Google Analytics profile.
How to Align Google Webmaster Tools US and Web Report with Google Analytics
It's possible to align Google Webmaster Tools search query data with Google Analytics and that can help users identify the intent of…
Competitive Analysis for Panda Using SEMrush [Tutorial]
There’s a lot you can learn from analyzing websites in your niche that have been impacted by Panda. This post explains how…
Bing Ads 2014 Recap
In the past year, Bing has added features like product ads, auto-tagging and online insertion orders to make it easier to advertise…
Fake Googlebot Activity up 61% [Report]
One in every 24 visits is a fake Googlebot. Identifying bad bots can be tricky; some are very sophisticated, especially the ones…
Google Analytics Helps You Filter Spider and Bot Traffic
Ever wonder how much of your traffic was actual human visitors and how much of your traffic was really scrapers, bots and…
5 Content Questions to Guide Your Site Redesign
There's a lot to consider when you decide to redesign your website – it must provide a good user experience, be mobile-friendly,…
Google Analytics Now Available for iOS
You can now download the official Google Analytics app for iPhone and iPod Touch. While the Android version of this app has…
You’ve Been Hit by Penguin! Should You Start Over or Try to Recover?
If you've been affected by Google's Penguin algorithm, the results can sometimes be devastating. Can your site ever recover, or does it…
Guide to Google Analytics Demographics Reports: Age, Gender & Interests
We now have some very powerful data at our fingertips to help us understand our website audience much better. Here's how you…
Improve Your AdWords Performance With These 3 Google Analytics Reports
You can apply the Location, Devices, and Landing Pages reports in Google Analytics to your AdWords accounts to improve the performance of…
How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)
It's critical to habitually audit your domains for low-value content that could negatively impact organic search visibility. Here are some efficient ways…
Organic Search Accounts for Up to 64% of Website Traffic [STUDY]
Inspired by Groupon deindexing itself from Google and finding 60 percent of their direct traffic was actually organic search, Conductor reveals data…
3 Tests to Determine if Mobile Ads are Right for Your Online Store
Mobile is big, and getting bigger. But are mobile search ads a good investment for your site? Ask these questions to help…
Publisher Guide for Adding Custom Variables in Google Tag Manager
This detailed step-by-step guide will teach you how to install publisher-centered Google Analytics custom variables using Google Tag Manager. Here's how to…
The Biggest Mistake PPC Advertisers Make
Even in this day and age, PPC advertisers often make the huge mistake of neglecting to focus on conversions. Here are some…
New Conversion Settings Can be Imported From Google Analytics to AdWords
You can set specific conversion windows for between seven and 90 days, flexible conversion tracking can be applied to conversions imported from…
7 Outstanding Content Marketing Tips for Small Businesses
Content marketing is now a required component of SEO. And it works by engaging new and existing audiences, and encouraging sharing. Here…
How Responsive Design Increases the Results of Your Online Marketing
You must consider responsive design for your business and clients. It will make your website visitors (and clients) happy, and help you…
Yandex Keyword Data Now ‘(Not Provided)’
Yandex has made the move to encrypted search. The Russian search engine has begun encrypting 100 percent of searches done through Yandex,…
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