AdWords.
3 Key Differences Between adCenter & AdWords
Whether you're new to adCenter or just looking to more effectively manage your search campaigns following the Search Alliance, keep these three…
Longer AdWords Headlines: Google Blurring The Lines of Paid, Organic Results?
AdWords top placement ads will get longer headlines, a move Google says will increase click-through rates (CTRs) for advertisers. But has this…
Are You Losing Money to Microsoft adCenter’s Syndicated Search Partners?
As Microsoft adCenter continues to gain in importance thanks to the Search Alliance, it also becomes more important to manage adCenter to…
Adwords Region And City Drilldown Added To 17 More Countries
Being able to select specific cities to run your Adwords advertising has always been handy, but in many countries this has not…
Google Adds Location Markers To Adwords, Blue Marks The Spot
Google launched blue location markers in to Adwords ads and tie them to the same colored marker on the adjoining map to…
Google’s Groundhog Day: Is The Search Giant Scared Of Its Own Shadow?
Google’s Bing-sting to “prove” that they were copying search results is noteworthy for how elaborate the operation was to catch the hand…
How to Execute a Flawless Ad Copy Test in AdWords
Ad copy strategies and the steps required to confidently execute the test within Google AdWords.
Which Search Engine Would Be a Jeopardy Champion?
After taking a random sampling of 200,000 “Jeopardy” clues and performing searches on Google, Bing, Ask, Blekko, Wikipedia search, and Yandex, this…
Retargeting: An Introduction to a New Opportunity
What retargeting is, why you should care, and what you can do to start offering it to your clients.
Google AdWords Display URL Changes: Boon or Bust?
News of this puzzling modification to AdWords has been greeted with a negative reaction from the search marketing community. It's hard to…