AdWords.
Optimizing Your Website for Mobile and Tablet Devices
Is your site optimized for the mobile and tablet generation? Having a mobile version of your site gives you the advantage of…
SEOs Strike Out as Google Encrypts Signed-in Search Data
Google has made a major privacy change to the way secure search works for signed in users of its services. However the…
Frequency Capping in AdWords Retargeting Campaigns
Retargeting, by its nature, is a powerful tool. However, you must remember that no one likes to be harassed. In fact, if…
25 Tips For Giving Your PPC Campaigns a Boost
Paid search or PPC advertising can yield substantial returns on investment, but also needs careful control to keep budgets in check. Consider…
Q3 Paid Search Spend Data Bodes Well for Google; Bing Continues to Slide
Paid search spend is up 23 percent in the U.S. and even more globally; predictions are rosy as clicks rise and the…
Google +1’s Arrive on Display Ads
If you are running ads in the Google Display Network, you should begin seeing +1 buttons and annotations on all your ads.…
PPC Bid Optimization Without Conversion Tracking
Having a lack of good conversion data is no excuse for not optimizing bids in a campaign. The campaign can still perform…
Google AdWords Adds Mobile Page Call Tracking
Google AdWords users will now be able to track the success of their campaigns in driving calls from mobile devices. The new…
PPC Ad Optimization: This Week, Don’t Diss the Tweak!
It’s psychological change in the prospect, not the physical change in the ad, that’s important to results. Always make sure you’re cycling…
Google AdWords Puts More Weight on Relevance, Landing Page Quality
Google is rolling out a global update to how the AdWords quality score is determined and how much impact that score has…