AdWords.
7 PPC Resolutions to Keep You Focused and Inspired
How do you and your team stay focused, innovative, and passionate about your PPC campaigns? These seven resolutions will help you stay…
Online Video Trends in 2011: From YouTube Mobile to Major Redesign
The year began with news that YouTube was exceeding 200 million mobile views per day and ended with a big redesign that…
43 Paid Search Signals You Need To Understand
Google and advertisers incorporate at least 43 signals that answer six fundamental questions to value and satisfy the search and searcher. Here's…
Kantar Media Reports Paid Search Spend Tumbled in 2011 [Study]
Despite strong growth in display advertising for the first nine months of 2011, a tumbling market for paid search dragged overall Internet…
Creating Win-Win Link Building Scenarios
Many link building efforts fail, usually due to misguided approach of thinking in quantity rather than quality. Applying group dynamics is one…
Running Online Video Ads Alongside TV Doubles Brand Recall [Study]
A study of 2400 participants were placed in 3 groups: TV only, YouTube only, and TV plus YouTube. The latter group showed…
How to Schedule Dayparting on Google AdWords
All businesses have specific time periods in which they are more profitable than at other times. Here is a guide to ad…
Google’s 20 Largest U.S. Search Advertisers of 2011
IAC/ InterActiveCorp is topping all Google search advertisers this year, according to data from Kantar, which began estimating Google's search spending in…
How to Know When You Should Advertise to Tablet Users
Tablet computers are changing the way we search, shop, and play online. To reach and influence your tablet-using prospects, you must understand…
Marin Software and BoostCTR Partner for Scalable Ad Copy Optimization
BoostCTR’s crowdsourced ad creative optimization is coming to Marin Software customers, as a result of their new partnership. BoostCTR has a network…