AdWords.
The Bid Management Recipe
If you want to start applying bid management to your AdWords campaigns to optimize for conversions, you're going to need certain ingredients…
Google AdWords Keyword Tool Searches Showing Zero Results
Google's AdWords Keyword Tool has been experiencing some substantial, ongoing issues over the past week. Complaints have arisen from marketers using the…
AdWords Editor Adds Top-of-Page Bid Estimate Support
The latest AdWords Editor update, 9.7.1, includes top-of-page estimates via Automated Rules, the ability to manage bids based on these estimates, as…
Google Shows Evolution of Search, Launches Interactive Timeline
What began as a pure search engine has evolved to include AdWords, Gmail, Google News, image search, universal search, Chrome, Instant search,…
Top vs. Other PPC AdWords: CTRs Drop, Costs Per Conversion Climb
Were some PPC pros right to be concerned about how their ads would perform at the bottom of the page – despite…
Negative Keyword Functionality Now Available in adCenter
Exact match negative keywords are now live in adCenter. This release is expected to help simplify account management, performance, and work much…
Google Facing Scrutiny Over Mortgage Scam Ads
The federal government has cracked down on mortgage scams that claimed they could lower payments through government-backed programs. As 85 such companies…
Google Analytics Adds Mobile Metrics, Email Scheduling, PDF Exporting
Google announced that starting this week we will start to see mobile ad performance metrics in the new Google Analytics interface. A…
Step-by-Step Guide to Managing Search Marketing in an Agency Environment
Seven basic steps to build a search marketing business. By maximizing efficiencies and minimizing human error, this process can help you focus…
Google Product Ads Now Show 5 Products
Google announced an improvement to its Product Ads: the ability to show up to 5 different products at a time.This improvement will…